Uxbridge, 4th September 2003 - Commercial printers, quick printers and others in the graphic arts industry need new prepress and printing tools to boost revenue in an increasingly colourful, customised document market - and Xerox Corporation will demonstrate how to meet those demands with a business-building portfolio of workflow solutions, software, systems and services at Graph Expo 2003.
At the annual show, starting Sept. 28 in Chicago, Xerox will showcase innovative book publishing, 1:1 marketing and short-run printing applications and will feature its industry-leading range of production-level colour and black-and-white digital printers and presses from its DocuColor, DocuTech and DocuPrint lines.
In addition, Xerox will announce new updates to its FreeFlow Digital Workflow Collection and will deliver business learning sessions and sales and marketing tools to help customers transform their businesses, improve efficiencies and build new revenue opportunities.
Xerox will also showcase "real-world" print samples and creative applications from customers who have successfully incorporated value-added services such as customisation, on-demand book publishing, and direct mail into their offerings for healthcare, real estate and financial services firms. Complementing the display will be the latest automated in-line and bound colour document production on the Xerox DocuColor iGen3 Digital Production Press.
"Xerox¹s purpose here is simple: To help commercial-printing customers make more money, be more profitable, and offer their customers sophisticated, yet cost-effective digitally printed documents in the age of colour and customisation," said Gil Hatch, president, Xerox Production Systems Group. "To do that, you need more than Œa box¹ ‹ you need smart software, technology and services that build on the investments you¹ve already made. That¹s the expertise Xerox is bringing."
Anchoring Xerox¹s 16,800-square-foot booth is a workflow theatre where people can attend free training seminars offering tips and "best practices" on a variety of topics including how to start a variable-data printing business and how to maximise printing workflows from job submission through invoicing. Workflow tours will also be offered by registering at the Xerox information desk.
In addition to Xerox¹s presence on the show floor, Xerox and industry partners Adobe, Creo and Electronics for Imaging will host an "Innovation Celebration" event at Lakeside Center, McCormick Place on Sept. 28. The invitation-only event, kicked off by Xerox chairman and chief executive officer Anne Mulcahy, will include a gallery and announcement of the 2003 Printing Innovation with Xerox Imaging Awards, culminating with a concert by singer/songwriter Natalie Cole. A limited number of tickets will also be available for the first 300 Graph Expo attendees to sign up at the Xerox information desk and participate in a booth presentation.
Graph Expo and Converting Expo is the nation¹s most comprehensive trade show and conference for graphic design, digital prepress, printing, publishing converting and digital equipment professionals.
The Xerox booth, No. 1016, will be located in the South Hall of McCormick Place and is designed to show printing professionals the wide range of applications that can be created with Xerox technology, including personalised direct mail pieces and brochures, colour paperback and hardcover books, MICR bank checks, and other negotiable documents.
About Xerox Europe
Xerox Europe, the European operations of Xerox Corporation, markets a comprehensive range of Xerox products, solutions and services, as well as associated supplies and software. Its offerings are focused on three main areas: offices from small to large, production print and graphic arts environments, and services that include consulting, systems design and management, and document outsourcing.
Xerox Europe also has manufacturing and logistics operations in Ireland, the UK and Holland and a research and development facility (Xerox Research Centre Europe) in Grenoble, France. For more information, visit www.xerox.com
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