Berlijn, 26 april 2007 – HP komt met nieuwe oplossingen en diensten waarmee ondernemingen hun business kunnen optimaliseren. Samen met de combinatie van het Mercury portfolio in HP Software, een nieuw enterprise datawarehouse (Neoview) en BI-services én het volledige infrastructuur-portfolio, stelt dit HP in staat het volgend automatiseringstijdperk in te luiden: de verschuiving van Informatie Technologie naar Business Technology. HP kan en zal haar klanten helpen om met technologie de business outcomes te optimaliseren: het minimaliseren van risico’s, het versnellen van groei en het verlagen van kosten. HP deelt het technologievraagstuk daarbij op in drie kerngebieden: Business Information Optimisation, Business Technology Optimization en Adaptive Infrastructure.
HP Positioned to Lead in New Era of Business Technology
New solutions and services to help enterprises optimize business outcomes
Berlin, April 2007 - HP today announced new solutions and services aimed at capitalizing on the next phase of the technology industry – Business Technology.
Moving beyond information technology, the new era of business technology is one where results are measured in only one way: how they deliver business outcomes.
By integrally optimizing the technology environments of enterprises with business outcomes, HP is empowering chief information officers with the tools they need to be tied closer to chief executive officers in strategic business planning.
“The age of information technology as we know it is over. The new reality is that technology doesn’t just support the business – technology powers the business and helps drive growth,” said Ann Livermore, executive vice president, Technology Solutions Group, HP. “The shift to business technology enables CIOs to weigh and measure their investments in terms of business outcomes – whether it’s managing risk, accelerating growth or lowering costs.”
Research conducted by HP shows an increasing alignment between business and technology decision makers.
(1) According to the study, an overwhelming majority of both CEOs and CIOs believes that technology is integral to the success of their companies. Additionally, 88 percent of CEOs and 90 percent of CIOs say they share similar visions for how technology can deliver business outcomes at their companies.
But while 99 percent of CEOs agree that technology is integral to the success of their businesses, only 32 percent of them involve their CIOs at the inception of strategic planning. “Moving forward, more CIOs will sit at their companies’ boardroom tables during strategic business planning,” said Livermore.
To address customers’ key business outcomes of managing risk, accelerating growth and lowering costs, HP unveiled at its Technology@Work conference in Berlin new solutions and services within its Business Information Optimization, Business Technology Optimization and Adaptive Infrastructure portfolios.
Business Information Optimization
The HP Business Information Optimization portfolio helps companies make better decisions and manage critical information throughout its lifecycle. The portfolio is built around two key solutions: Business Intelligence and Information Lifecycle Management.
In a related press release available at
www.hp.com/go/hpbiorelease, HP announced the general availability of HP Neoview, a next-generation, 24x7 data warehouse built on an integrated hardware, software and services platform.
In addition, the company introduced four new business intelligence services to help organizations with their most pressing information management challenges – those rooted in massive data volumes and complex data environments. Designed to deliver better business outcomes by enabling organizations to improve decision making for competitive advantage, the services include: Strategy and Planning, Information Integration, Information Delivery and Information Quality.
Business Technology Optimization
The HP Business Technology Optimization portfolio uses the company’s application and management software and services to help customers align business and IT, manage IT services and comprehensively automate change.
As of today, hundreds of customers worldwide have purchased a combination of HP OpenView and Mercury products – now part of HP’s BTO software portfolio – since the Mercury acquisition close in November 2006.
A new set of HP Service Management services, along with HP Software, helps customers achieve continuous alignment between business and IT and deliver IT services at defined service levels, quality and cost targets.
HP Service Management services use IT infrastructure library (ITIL) v3 to provide a holistic view of an enterprise’s entire IT landscape to improve service management processes. The services include: Demand and Portfolio Management, Application Transition Management, Business Service Management, Traditional IT Service Management and Service Driven Operations.
“Every day, First American uses technology to be more competitive,” said Evan Jafa, chief technology officer, The First American Corporation. “Because of the visibility that HP Software products give us into our IT and business processes, we no longer have ‘blame-storming sessions.’ Instead, we have very direct visibility into areas where problems might be, and we very quickly go after them. HP Business Technology Optimization solutions have enabled us to shorten the cycles of key ITIL processes such as incident management, problem resolution and release management.”
Adaptive Infrastructure
Encompassing much of HP’s portfolio, the HP Adaptive Infrastructure offering provides the platform for the next-generation data center. HP Adaptive Infrastructure helps customers move from high-cost IT silos to low-cost, pooled IT assets in order to optimize their infrastructures to reduce cost, minimize risk and accelerate growth. HP has announced:
- New HP reference architectures and ready-to-deploy offerings for Microsoft® Exchange Server 2007, Oracle® and SAP® application environments. These HP and partner capabilities are integrated, pre-tested offerings that bring together all the hardware, software and services components needed for cost-effective, expedient implementations that reduce risk.
- The HP Adaptive Infrastructure Maturity Model, an account-specific service that uses standard “real-world” metrics based on research and best practice experience. The service uses pre-tested offerings to reduce risks and help organizations assess their data center infrastructures. It then provides a step-by-step, pragmatic, action-oriented set of customer-specific recommendations for how to best reach their desired future state – making the best IT investments to optimize business outcomes.
- Expanded IT Shared Services have scale-up and scale-down capabilities that provide more flexibility to grow or shift resources with business demand. The services, which help customers run IT as a business to improve IT cost efficiencies, quality of service and responsiveness, include:
- Worldwide HP Realization Centers that provide customers with hands-on training through utility solution demonstrations, workshops and presentations both onsite and remotely;
- HP Shared Infrastructure Utility QuickPOC Solutions for customers looking to evaluate utility solutions quickly;
- HP Shared Infrastructure Utility to boost flexibility and provide integrated management and usage tracking;
- HP Shared Database Utility for Oracle, which delivers database capacity when the system needs it, immediately and automatically.
“I.T. is no longer an appropriate term that represents today’s enterprise organizations,” said George F. Colony, chairman and chief executive officer, Forrester Research, Inc. “If you are the head of I.T., you are shoulder to shoulder with fellow executives who are running the operation. You’re focused on improving process and finding new sources of revenue. You apply technology for business results. It’s time to replace I.T. with the term ‘business technology,’ or B.T. This change conveys the fact that business is technology and technology is business.”
More information about HP’s Business Technology products, services and solutions is available in an online press kit at
www.hp.com/go/betterbusinessoutcomes.
Over HP
HP maakt het gebruik van technologie eenvoudiger voor al haar klanten – van de individuele consument tot de grootste multinational. Met een breed portfolio op het gebied van printing, personal computing en IT infrastructuur behoort HP tot ’s werelds grootste IT-bedrijven. HP behaalde wereldwijd een omzet van $ 94,1 miljard over de laatste vier kwartalen, eindigend op 31 januari 2007. Meer informatie over HP (NYSE: HPQ) is te vinden op
www.hp.nl.
© 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
03/2007
(1) Sine Nomine Associates, “A Comparison of HP BladeSystem c-Class with HP Thermal Logic to Competitive Systems,” Feb. 2, 2007.
(2) IDC Worldwide Quarterly Server Tracker, February 2007.
(3) Malone, C., Belady, C. “Metrics to characterize Data Center & IT Equipment Energy Use,” Proceedings of 2006 Digital Power Forum, Richardson, Texas, September 2006.
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Natasja la Lau
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