Stockholm, Sweden — Amsterdam, The Netherlands — May 25, 2026
Senior
industry leaders join Nextview’s Nordics team, deepening the largest pureplay
Salesforce partner in Europe and creating an A-team for Agentforce and Data360
in the local market.
Nextview Consulting, the leading European design-led Salesforce consulting partner, today announced
that it signed a definitive agreement to acquire
POLE Consulting, a highly respected boutique Salesforce firm in the Swedish
market. The acquisition welcomes their senior
Salesforce experts into Nextview’s Nordics team and reinforces the company’s
position as the largest independent pureplay Salesforce partner in Europe.
The move comes as demand accelerates for AI-first delivery capacity in the Nordics, helping customers
realise tangible P&L impact. Together, Nextview and POLE will offer
customers industry expertise, a dedicated
Nextview Agentforce Hub, and full design-led delivery, from strategy and agentic process optimization through to engineering and managed services. By
being handpicked as a founding partner of Salesforce's elite Forward Deployed
Engineering (FDE) program, this vanguard combination instantly establishes
itself as the undisputed leader in AI-first consultancy in the Nordics,
uniquely armed with Salesforce’s own internal engineering muscle to architect
the future of the Agentic Enterprise at an unmatched scale.
POLE Consulting has built a stellar local reputation for
reliability, technical depth and senior craftsmanship. Many members of POLE and
Nextview’s existing Swedish team have followed each other’s journeys for years,
sharing a long-standing mutual respect. Both companies are 100% dedicated to
Salesforce technologies and bring a matching can-do attitude focused on
high-impact business outcomes, making the
cultural and strategic fit unusually clean.
Over the
past three years, we have invested aggressively in Sweden, Germany, CEE and the
UK to build the most capable independent Salesforce partner in Europe.
Welcoming POLE Consulting is the natural next step. POLE has been a benchmark
for boutique excellence in the Swedish market, and combining that senior
expertise with Nextview’s scale, our Agentforce Hub and our design-led approach
gives our customers a real powerhouse in the Nordics.
— Huub Waterval, General Manager, Founder, Nextview Consulting
Following the acquisition, Nextview Consulting will operate
with 200+ Salesforce specialists, 1,500+ Salesforce certifications and a presence in seven
European countries. Nextview is a Salesforce Summit Partner, backed by
Salesforce Ventures and Pontex, a Certified B Corporation, winner of the
Salesforce Data & AI Adoption Partner of the Year 2026 and has been
recognised as a ‘Best Workplace’ for eight consecutive years. The company’s
client portfolio includes ASICS, KeyTo, Bruks Siwertell, Boels, Westfalen, KPN, OCS,
Grohe and Genius Sports.
The four
founders of POLE Consulting will take on key roles within Nextview's Nordics
organisation as part of the combined team, contributing to the continued growth
of the business. POLE customers will see no change in their day-to-day
contacts, contracts or service standards; they will gain access to Nextview's
wider European team, the Agentforce Hub and pan-European delivery capacity.
We built
POLE on a simple belief: that specialists do their best work when they're free
to keep mastering their craft, and that customers feel it in the result.
Joining Nextview lets us keep doing what we do best, hands-on Salesforce
craftsmanship, and add the scale within AI our customers increasingly ask for.
We share a 100% Salesforce DNA, a respect for senior expertise, and a belief
that the best transformations are designed, not just delivered. This is the
right home for our team and the right next chapter for our customers.
— Ludvig
Wälimaa, Co-Founder & Solution Architect, POLE Consulting
The acquisition
has been welcomed by Salesforce’s leadership in Sweden:
At
Salesforce, our success is intrinsically linked to the strength and
sophistication of our partner ecosystem. Nextview’s acquisition of POLE
Consulting is a fantastic development for the Swedish market. By uniting two
teams that share a ‘100% Salesforce’ DNA, they aren’t just scaling, they are
deepening the pool of senior expertise available to our customers.
This move
reinforces Sweden’s position as a hub for digital innovation and Agentic AI
that ensures our local Trailblazers have the high-impact, strategic support
they need to drive real business value.
— Christian
Conradsen, Country Leader (interim), Salesforce Sweden
Our partner
ecosystem is the heartbeat of Salesforce in Sweden, and seeing Nextview and
POLE Consulting join forces is a significant milestone for our local market.
For years, POLE Consulting has been a benchmark for boutique excellence and
technical depth. By integrating that senior expertise into Nextview’s proven
scale, we are gaining a partner capable of executing the most sophisticated
digital transformations and Agentic AI in the local market.
This isn’t
just about more consultants; it’s about concentrated ‘A-Team’ expertise that
gives our customers the shortest path to value.
— David
Rådberg, Country Leader Alliances & Channels Sweden, Salesforce
Nextview and
POLE leadership will be on the floor at Agentforce World Tour Stockholm on 26
May, available for conversations on the joint AI-first proposition combining
Nextview's Agentforce Hub with POLE's senior delivery expertise.
About
Nextview Consulting
Nextview
Consulting is Europe’s leading pureplay Salesforce partner. Founded in 2009, we
bring together 200+ consultants across seven European countries, united by one
mission: making digital transformation actually deliver. We combine a
design-led approach, deep Salesforce and AI expertise, and a relentless focus
on business outcomes to help build better businesses.
In 2026,
Salesforce named Nextview one of their Data & AI Adoption Partners of the
Year, a recognition of their results transforming customers with Agentforce and
Data360. Nextview is also one of a select group of partners chosen for the
Salesforce Agentforce Partner Advisory Board, working directly with Salesforce
to shape the future of autonomous AI and agentic workflows.
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About POLE Consulting
POLE Consulting is a boutique Salesforce consulting firm
based in Stockholm, Sweden, founded in 2021. The company specialises in 100% Salesforce delivery, with
a focus on senior, hands-on consulting and long-term customer relationships
across the Swedish market. POLE is recognised by Salesforce locally for its
technical depth, reliability and the calibre of its senior consultants. At POLE
our team is our most valuable asset. We’re in business to create a productive
and enjoyable work environment where top talent deliver high quality solutions
that provide value to our customers.
Media
contacts
Nextview
Consulting
Marjolein Weel
Senior Marketing Manager
marjolein.weel@nextviewconsulting.com
Daniel
Zetterberg
MD Nordics
daniel.zetterberg@nextviewconsulting.com
POLE Consulting
Ludvig Wälimaa
Co-Founder & Solution Architect
ludvig@poleconsulting.se
Olle Wälimaa
Co-Founder & Solution Architect
olle@poleconsulting.se