Amsterdam – June 27, 2002 – BackStream, the leading provider of advanced content management and distribution solutions, announced today that its VP of Marketing, Deborah Carter, will speak at the “Effective ICT Marketing” event on Thursday, June 27th in Antwerp.
Speaking on the topic “The Brave New World of Multi-Channel Marketing”, Ms. Carter will discuss how companies can create systems to manage marketing information efficiently and distribute this information to consumers using different devices and channels: the Web, mobile, print publications and info channels such as LCD screens in public transportation vehicles.
Ms. Carter will discuss the solutions which BackStream has developed for clients involved in marketing consumer goods and services and generating sales. She will also provide an overview of the solution BackStream developed to display continuously-updated content on trams in Antwerp. The BackStream-built system displays localized news and sports headlines, weather reports, music videos and advertising. The system is the first of its kind in Belgium.
About BackStream – www.backstream.com
BackStream develops advanced content management and distribution solutions for companies focused on providing corporate clients and consumers with multi-media content and information.
Using BackStream's solutions, companies can share, re-purpose and format content for distribution to multiple channels: the Web, mobile phones, systems which produce print publications, digital TV and info channels. Content can include text, photos, images, PDF files, audio and video.
BackStream's solutions integrate content tracking, tracing, DRM and usage reporting, making them ideal for companies involved in content billing, content syndication, revenue-sharing, advertising and marketing activities.
More than 100 companies rely on BackStream’s technology to reduce operating costs, improve corporate efficiency and generate revenue. These include debitel, PCM Uitgevers, Trend Networks, Compaq, Giant Bicycles, KLM, Hyundai Netherlands, Nikon, the European Investment Bank, Wolters Kluwer Belgium, Randstad Holding, the Internet Press Bureau, Falcom and the systems integrators Lost Boys and Agency.com among others.
BackStream is headquartered in Amsterdam and has a regional office in Brussels.
Contact BackStream
For more information on BackStream, please contact:
Deborah Carter
VP of Marketing
BackStream
tel. +31 (0)20 386 8365
e-mail: marketing@backstream.com