Amsterdam, 8 oktober 2007 - Polycom heeft Heidi Melin benoemd als senior vicepresident en Chief Marketing Officer. Daarnaast breidt Polycom zijn marketingteam uit met Robert Stead als Marketing Director voor EMEA.
Melin is in haar nieuwe functie verantwoordelijk voor de marketing strategie van Polycom, waaronder corporate identiteit, channel marketing en evenementenorganisatie vallen.
Stead heeft meer dan twintig jaar internationale marketingervaring en is in zijn nieuwe functie onder andere verantwoordelijk voor de ontwikkeling van nieuwe markten binnen EMEA, klantrelaties, marketingcommunicatie en PR.
Hieronder treft u het volledige Engelstalige benoemingsbericht.
POLYCOM EXPANDS ITS MARKETING MANAGEMENT TEAM
CMO and Marketing Director for EMEA appointed to increase marketing effectiveness for Polycom and its partners
Amsterdam, October 8th 2007 – Polycom, Inc., the world’s leading provider of unified collaborative solutions, today announced Heidi Melin has joined the company as senior vice president and chief marketing officer and Robert Stead as Marketing Director for the Europe, Middle East and Africa regions.
Stead brings more than 20 years of international technology marketing experience to the role and is responsible for: developing new markets within the EMEA region , strategic marketing, building customer and channel relationships, product marketing, channel development, branding, marketing communications and PR.
Stead joins Polycom from Learning Solutions, a consultancy which provides experienced marketing support for start up technology companies. Previously, Stead served as a Global Director of Marketing for AMD, the leading semiconductor manufacturer; where he lead the global marketing planning and budgeting process, aligning field marketing and positioning with global strategy. He holds a BSc in Applied Physics and Electronics from Durham University, UK and further management qualifications from Derby and Cranfield Universities, UK.
“We are very pleased to be able to attract this calibre of senior management leading our marketing function for EMEA as it reinforces our strength of our strategic position in the marketplace and the opportunities that lie ahead for the company,” said Steve Leyland, Managing Director for EMEA. "Robert, with his depth of sector experience, is a valuable leader to Polycom and best suited to oversee the marketing of our business in EMEA.”
As CMO, Melin is responsible for Polycom's marketing strategy including global branding and corporate identity, field and channel marketing, corporate communications, analyst relations, enterprise solutions, demand generation, and events. Prior to joining Polycom, Melin served as chief marketing officer at Hyperion Solutions, the leader in business performance management and business intelligence, and as group vice president of Marketing for PeopleSoft.
“We are delighted to welcome Heidi to our executive staff,” said Bob Hagerty. “Heidi’s marketing strategies have received best-in-class recognition and deliver results. Her experience and insights will be invaluable in the rapidly growing collaborative communications market as the Polycom brand becomes synonymous with the benefits of on demand, highly interactive, rich-media meetings for dispersed workers.”
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Polycom
Polycom, Inc. is wereldwijd marktleider op het gebied van samenwerkingsoplossingen. De producten van dit bedrijf maximaliseren de efficiëntie en productiviteit van mensen en bedrijven door video-, spraak-, data- en weboplossingen te integreren. Polycom biedt de ultieme communicatie-ervaring. De op standaarden gebaseerde kwaliteitsproducten van Polycom zijn eenvoudig in te zetten en te beheren, en intuïtief te gebruiken. Ze worden ondersteund door een open architectuur en integreren naadloos met de meeste telefonie- en presentatiegebaseerde netwerken. Polycom kenmerkt zich door zijn innovatieve technologie, onderscheidende producten, samenwerkingsverbanden en hoogwaardige service. Om die reden is Polycom de beste keuze voor bedrijven die op zoek zijn naar bewezen oplossingen en die concurrentievoordeel willen behalen op het gebied van real-time communicatie en samenwerking. Voor meer informatie:
www.polycom.com.
Voor meer informatie:
Polycom BV
John F. Kroon
Country Manager Benelux
Tel.: 020 581 4900
E-mail:
john.kroon@polycom.com Progress Communications
Inger Hund
Tel: 020 363 11 52
E-mail:
inger@progresscommunications.nl www.progresscommunications.nl