SANYO Component Europe, onderdeel van SANYO Electric Co., Ltd, de marktleider in oplaadbare batterijen, heeft een strategische overeenkomst gesloten met Revell, de marktleider in plastic modelbouwpakketten. Ze zullen samen het gehele gamma van SANYO eneloop-producten in de Europese speelgoedmarkt zetten. Het doel van deze samenwerking is de verspreiding van milieuvriendelijke SANYO eneloop-batterijen in Duitsland, Oostenrijk, Zwitserland, Frankrijk, Groot-Brittannie, Ierland en Benelux via de Revell-partners.
Eneloop, de nieuwe oplaadbare batterij van SANYO, combineert de voordelen van conventionele alkaline-batterijen met de voordelen van moderne nikkelmetalen hydride accumulators. In tegenstelling tot de traditionele oplaadbare batterijen, kunnen deze zeer gebruiksvriendelijke batterijen direct na aankoop al gebruikt worden. De batterijen bewaren hun energie, zelfs al wordt het speelgoed een tijd lang niet gebruikt. Dit is een voordeel dat eneloop-batterijen onderscheidt van traditionele. Dankzij de distributie van SANYO eneloop-batterijen door Revell kunnen speelgoedhandelaren hun klanten nu deze innovatieve, trendy technologie bieden.
Het volledige persbericht vindt u hieronder in het Engels.
SANYO Component Europe enters strategic partnership with Revell
Model kit company paves the way for trend-setting eneloop batteries to enter the European toy market
April 16, 2007 ---- SANYO Component Europe (SANYO), a subsidiary of SANYO Electric Co., Ltd, the global market leader in rechargeable batteries, has entered a strategic agreement with Revell, the world leader in plastic model kits, to market the entire range of SANYO eneloop products in the European toy trade. The objective of this partnership is to distribute the eco-friendly SANYO ‘eneloop’ batteries in Germany, Austria, Switzerland, France, Great Britain, Ireland, and the Benelux countries via Revell partners.
Having to interrupt a tennis match with the game console during a tiebreaker because the controller batteries run out too early; or losing a race against a friend's faster car: in such cases, kids invariably respond with tantrums or burst into tears. But with the rechargeable eneloop batteries from SANYO, a new battery era for the toy market is dawning. eneloop combines the advantages of conventional disposable alkaline batteries with the benefits of modern nickel metal hydride accumulators. In contrast to traditional rechargeable batteries, these user-friendly batteries can be inserted in walkie-talkies or toy clocks immediately upon purchase. The low self-discharge ensures that the batteries retain their energy even if the toy lies dormant for months, providing almost their entire supply of energy after as long as a year. This is a key advantage that distinguishes eneloop from conventional accumulators.
At first glance, disposable batteries seem to be more inexpensive than rechargeable batteries. However, when compared to the lifespan of a conventional disposable battery, the purchase price of an eneloop battery pays off after just a few recharging cycles. Moreover, conventional batteries place a much higher burden on the environment than rechargeable batteries, especially in view of the fact that on average, every German purchases 15 batteries a year. In contrast, an eneloop battery can be recharged up to 1,000 times before it needs to be replaced. After they are discarded, eneloop batteries can be separated at collection centres and fully recycled.
Thanks to the distribution of SANYO eneloop batteries by Revell, toy retailers can now offer their customers this innovative, trendy technology, which has already been widely accepted in other areas. Revell offers interested retailers attractive, free counter and floor displays for presentation of the eneloop products, and an attractive margin. The eneloop product range comprises AA and AAA-type batteries in various packaging sizes, a range of battery chargers, and eneloop adapters for use with AA batteries in toys that require the larger C or D formats.
"With our eneloop batteries, we are revolutionising the world of batteries. Never before has there been an energy storage medium that combines the advantages of disposable batteries and rechargeable batteries so effectively", says George Delis, European Sales and Marketing Manager of SANYO Component Europe GmbH. "In Revell, we have found a renowned, competent partner that will assist us in establishing our eco-friendly products in the European toy market."
"We are proud that SANYO Component has opted for Revell as a partner for the distribution of eneloop products in Europe," says Bernd Wiegmann, Sales Director of Revell GmbH & Co. KG in Germany. "The toy market, in particular, provides huge potential for rechargeable batteries, as consumer awareness to eco-conscious solutions is on the rise. For this reason, rechargeable batteries will supersede disposable batteries in this field, too, in the long run."
Further information about the enloop product range is available at
www.eneloop.de About SANYO Component Europe
SANYO Component Europe is a subsidiary of SANYO Electric Co. Ltd., an Advanced Environment- and Energy-related Solutions Provider. The company offers a comprehensive range of batteries, accumulators and solar cells; as well as high-quality, innovative electronic components and semiconductors. SANYO Component Europe has its headquarters in Munich, Germany. The company has subsidiaries in Schwalbach (Germany), Great Britain, France, and Denmark. Further information about SANYO Component Europe is available at
www.sanyo-component.com.
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