Amsterdam, August 10, 2005 – Games publisher Playlogic announced today that it named industry veteran Beco Mulderij as Marketing Manager. Mulderij previously worked with entertainment companies Eidos Interactive and Hasbro, amongst others.
In this position, Mulderij is responsible for all international marketing and related activities at Playlogic. Beco reports directly to Playlogic COO/VP Stefan Layer and works closely with PR agencies IMC in Europe and Kohnke in the US.
Mulderij joined German’s Eidos Interactive Deutschland GmbH in 1995. After becoming Marketing Director and later Product Development Director, he left the company in 2000 to join toy manufacturer Hasbro Deutschland GmbH, where he held the position of Marketing Director New Business / Interactive.
Most recently Mulderij worked for Triquart New Media as Head of Project Management and New Business.
Stefan Layer, COO of Playlogic, said: “Beco Mulderij brings a decade of experience, reinforcing our team of specialists. His presence is particularly important as we prepare to launch ‘World Racing 2’, ‘Knights of the Temple 2’, ‘Gene Troopers’ and ‘Xyanide’ by the end of this year, and ‘Sparta’ and ‘PRISM’ in 2006.”
------------
ABOUT PLAYLOGIC
Playlogic Entertainment, Inc is an independent publisher of entertainment software for consoles, PCs, handhelds, mobile devices, and other digital media. Playlogic, established in early 2002, publishes game concepts across various genres. The company distributes its products worldwide through all available channels, online and offline.
Playlogic is listed on the OTC BB under the symbol "PLGC." Its headquarters are in New York (US) and Amsterdam (The Netherlands).
Playlogic's portfolio includes games that are being developed by several teams at Playlogic Game Factory, Playlogic's in-house development studio based in Breda, The Netherlands, as well as games developed by a number of studios throughout the world. Currently, 9 games on 18 platforms are under development. Amongst these are the in Q3/Q4 to be released titles World Racing 2, Knights of the Temple 2, Gene Troopers and Xyanide.
Playlogic is always looking for additional, high-quality games and acquires products that can be exploited in the complete value chain of digital entertainment products from games at retail to mobile games and digital TV.
FOR MORE INFORMATION
Playlogic International NV
Esther Berger, Corporate Communication & IR Manager
T: +31 20 676 03 04
M: +31 6 51 874 971
E: eberger@playlogicint.com
For further information about Playlogic, the games she publishes and develops, artwork and press information, please visit our press section on www.playlogicgames.com.