Utrecht, September 10, 2004 – Speedera Networks Inc., a leading global provider of on-demand distributed application hosting and content delivery services, and Macromedia (Nasdaq: MACR) today announced the immediate availability of a live video version of Macromedia Flash Video Streaming Service powered by Speedera, which is delivered using its globally distributed on-demand network and server infrastructure. Speedera will be demonstrating the new service at the Macromedia partner pavilion (Hall 7, Stand 938) during the IBC2004 Exhibition September 10-14 held at the RAI Convention Center in Amsterdam. To further support the introduction of the new live version of Flash Video Streaming Service, Speedera has also formed partnerships with leading design firms around the world to offer a special free trial of the service along with a discount on creative development services.
The new live version of Flash Video Streaming Service powered by Speedera enables enterprises and other organizations to stream live corporate communications events, deliver distance learning, stage live entertainment events, communicate with clients, and deliver other live streaming broadcasts to global audiences without the hassle of setting up and maintaining their own streaming server hardware and network infrastructure. This hosted solution powered by Speedera is built on Macromedia Flash Communication Server MX and integrated directly into the delivery, tracking, and reporting structure of Speedera's robust, globally distributed, on-demand network. Enterprises not only gain a service-based solution for Flash video streaming, they can also take advantage of Speedera's comprehensive SpeedSuite set of complementary services, including digital delivery, content monetization, security, business continuity, infrastructure management, and business intelligence. The service can be used to reach either external audiences over the Internet or internal audiences through an IP-based intranet.
"We're very happy to be adding this compelling new service as the demand for Flash video has ramped sharply," said Ajit Gupta, president and CEO, Speedera Networks. "Flash video enables companies to provide a seamless experience across a broad range of desktop platforms. Now developers can create and broadcast remarkably rich, live content that is already spurring a revolution in the use of streaming media on the web."
"Macromedia Flash enables companies to deliver expressive, streaming content that redefines how users can interact with video," said Chris Hock, director of product management, Macromedia. "Speedera has a proven track record of handling Flash and can scale to manage massive throughput, while providing the reporting tools to enable marketers and IT staffers to analyze the results. Our relationship with Speedera is key to helping further the success of Flash video. The company's reputation and ability to work with large enterprise customers speaks for itself."
Standard features in the live version of Flash Video Streaming Service powered by Speedera include: automatic tracking and report generation at the click of a button; video streaming that starts the instant viewers click "play"; a global network of high- performance servers that ensures that video servers and network links won't get overwhelmed by high traffic levels; upload of Flash Video (FLV) files or live streams to a ready-to-go streaming network without having to set up and maintain video servers; and a live video encoder. Similar capabilities are also available in the on-demand version of Flash Video Streaming Service that Speedera also offers.
To spur adoption of this new technology, Speedera has formed partnerships with leading Flash design houses around the world to offer an innovative solution for creating, hosting, and delivering live and on-demand Flash video streaming. The offer includes a free trial of Flash Video Streaming Service powered by Speedera (for up to 300 gigabytes of data transfer or 30 days, whichever comes first), a free skin for Macromedia Flash Player, and $500 worth of free creative development services. Speedera is actively recruiting more design firms to join in its partner program. For more information about the program, please contact Speedera at sales@speedera.com.
The live Flash video streaming partnership deepens the existing relationship between Speedera and Macromedia. Macromedia has long relied on Speedera to deliver downloads of Macromedia Flash Player to users worldwide and to track performance, availability, and other key site metrics.
For more information about the live version of Flash Video Streaming Service powered by Speedera, to request a free 30-day evaluation, or to find out more about Speedera's Flash Streaming development partners, please visit www.speedera.com/primary/services/flashpromo.htm.
ABOUT MACROMEDIA Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences - on the Internet, on fixed media, on wireless, and on digital devices.
ABOUT SPEEDERA NETWORKS Speedera Networks, Inc. is a leading global provider of distributed application hosting and content delivery services. The company's SpeedSuite family of services provides on-demand services that cost-effectively solve the performance, scalability, availability and security problems of distributed applications and Web sites. Speedera's edge delivery network is deployed in the Americas, Europe and the Asia-Pacific region, with connectivity to over 1000 carrier networks, controlled by a patented global traffic management system. Customers include leading organizations such as American Eagle Outfitters, DoubleClick, Fox Broadcasting, Macromedia, NASA, Sony Music Entertainment, the European Space Agency, and Univision. The company’s channel partners include Softbank Broadmedia/Club iT, AboveNet, and Inflow. For more information about Speedera, please call +1 408-970-1528, visit www.speedera.com or email info@speedera.com. To request a white paper, please click on http://www.speedera.com/reqtechpaper.htm. To request a demo, please click on http://www.speedera.com/reqdemo.htm.
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Copyright 2004 Macromedia, Inc. All rights reserved. Macromedia, the Macromedia logo, and Macromedia Flash are trademarks or registered trademarks of Macromedia, Inc., which may be registered in the United States and internationally. Other product or service names mentioned herein are the trademarks of their respective owners.