AMSTERDAM, The Netherlands - June 2003 - Twenty websites were designed, developed and implemented for Goodyear. All websites are now available. The different country websites have general and country specific content and are fully managed by local representatives. The sites have been active for several years, but the redesign will make it easier for consumers and dealers of Goodyear products to find information to better serve their customers.
Lost Boys implemented Interwoven's TeamSite Enterprise Content Management System, one of the leading vendors with whom Lost Boys has a solid partnership.
"Lost Boys' team has successfully translated the Goodyear theme "We discover, you explore." into an online environment, with consistent branding across the countries and an efficient content management system based on Interwoven's software ", says George Rietbergen, Director e-business from Goodyear.
Lost Boys managing director, Edwin Tromp, sees the winning of the assignment of Goodyear as a confirmation of the global capabilities of his company: "With an experienced and enthusiastic staff, you can accomplish global and professional work no matter where you are based".
Goodyear stands for more than just great tires. The company also manufactures and markets several lines of belts, hoses and other engineered rubber products for the transportation industry and various industrial and consumer markets, as well as rubber-related chemicals for various applications.
Goodyear has offices in almost all European countries. Formerly, each country site had its own design and corporate identity. Lost Boys has redesigned these sites using one distinctive Goodyear style in order to realize a consistent look and feel for all different countries. The sites offer corporate information, a racing media kit, the Goodyear Blimp, a tire selector, and 'milestones; a timeline', which gives you plenty of interesting Goodyear dates and facts
About Goodyear
Goodyear was founded in1898 in Akron, Ohio (USA) in a converted strawboard factory on the banks of the Little Cuyahoga River. The company measures sales in excess of $14 billion, although it took 53 years before the company reached the first billion-dollar-year milestone. Goodyear has about 96,000 associates worldwide.
Did you know that: Goodyear has been chosen as official tire supplier to the Land Rover G4 Challenge, that started in New York on March 30th 2003.
www.goodyear.co.uk; www.goodyear.nl
For more information please visit: www.lostboys.com
Contact: Karin Groen, Marketing & Communications Lost Boys BV, Karin.groen@lostboys.nl, +31 20 460 4500