Amsterdam - 27. September 2013
Adobe (Nasdaq: ADBE) heeft een aantal belangrijke technologische verbeteringen doorgevoerd in Adobe® Primetime. Dit is het meest geavanceerde televisie-distributieplatform voor programmamakers en betaal-TV providers. De nieuwe analysemogelijkheden verbeteren de kijkervaring doordat content-eigenaars voor het eerst toegang hebben tot een breed palet aan data. Hierdoor hebben zij meer inzicht in de behoeften van klanten die digitale televisie kijken. Dit geldt ook voor de interactiviteit van de kijker op het gebied van zowel content als reclame. Ook heeft Adobe verbeteringen aangekondigd in content-beveiliging met een nieuwe cloudgebaseerde DRM-dienst die de verspreiding van beveiligde video’s voor verschillende apparaten extreem vereenvoudigt.
Lees het volledige, Engelstalige persbericht hieronder:
Adobe Unveils Major Innovations in Adobe Primetime
New Video Analytics, Cloud DRM Service Expand Company’s Leadership in Bringing TV Content Online
Adobe (Nasdaq: ADBE) today announced a series of technology innovations in Adobe® Primetime, the industry’s most advanced TV delivery and monetization platform for programmers and pay-TV service providers. New analytics capabilities improve the viewer experience by giving content owners access for the first time to a broad set of data to better understand their digital audience, including viewer engagement with both content and ads. In addition, Adobe announced advances in content protection with a new cloud DRM service to dramatically simplify the deployment of content protected videos across devices.
“Adobe Primetime has seen rapid adoption by the TV industry since its introduction less than five months ago,” said Jeremy Helfand, vice president, Video Solutions at Adobe. “Major programmers and pay-TV service providers worldwide including Comcast, NBC Sports, Turner Broadcasting, RTL Group’s M6, Tennis Channel and others already use Primetime today. With more than 29 billion video streams delivered by Adobe customers in Q3 alone, advancements in video measurement and content protection are crucial for these media companies to deliver amazing TV experiences online.”
New Video Analytics
Adobe Primetime now includes Adobe Analytics Essentials for Video, the most powerful video analytics capabilities in the industry. Content owners and distributors are now able to better understand their digital audience and how viewers engage with TV and ad content across devices. New video reports in Adobe Analytics Essentials for Video provide second-by-second insights, such as time spent viewing content, along with start, completion and abandonment rates. Standardized metrics for video content and ads allow users to compare detailed viewer engagement across platforms and devices to enable accurate benchmarking for the first time.
Adobe Primetime is also introducing a new, real-time QoS (Quality of Service) monitoring service that enables video diagnostics to better understand the quality of the viewer experience, and to optimize content experiences and ad loads. Primetime QoS monitoring is tightly integrated with Adobe Analytics, giving customers an unparalleled, unified set of data across audiences, quality of streams, and other site and app engagement. The new video analytics capabilities also integrate seamlessly with existing infrastructures and can access metadata from third-party solutions. A new pricing model with a flat, per-stream price for video content including video ads stabilizes costs of video analytics and lets users better manage analytics spending.
New DRM Cloud Service
Adobe Primetime DRM continues to be the leader in protecting premium video content online. This core component of the Adobe Primetime platform is already being used by major TV programmers and pay-TV service providers worldwide including AT&T, DirectTV, Fox, Scripps Networks, Turner Broadcasting System, Inc., Walt Disney Pictures, Vudu and others. Hulu, HBO Go and Comcast are the latest media companies that have adopted Adobe’s DRM technology.
To help content owners and distributors bring premium content to more devices efficiently, Adobe launched a new cloud-based DRM service to dramatically simplify and manage the deployment of protected videos across platforms. Adobe Primetime DRM is available as a hosted web service in the cloud, handles compliance and robustness, management and scalability, and ensures that new features can be added easily without the need to update software on an on-premises server.
About Adobe Primetime
Adobe Primetime enables programmers and pay TV service providers to capitalize on the rising consumer interest in watching TV across IP-connected screens. The platform tightly integrates Adobe’s video publishing, player, DRM, advertising and analytics solutions to help eliminate the complexity of reaching audiences across devices. The results are greater revenue from ad sales and subscriptions, lower operating costs, and audiences that are more engaged. Adobe Primetime’s interoperable components can be deployed individually to fit specific infrastructure needs, or deployed as an end-to-end solution to handle the entire broadcast-to-IP workflow. Customers of Adobe Primetime include Comcast, NBC Sports, Turner Broadcasting, Tennis Channel and M6 RTL Group. Additional TV programmers and distributors are expected to come online later this year.
Additional Resources
###
© 2013 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo and Preimetime are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Android is a trademark of Google Inc. Microsoft is either a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries. Mac OS is a trademark of Apple Inc., registered in the U.S. and other countries .All other trademarks are the property of their respective owners.
Adobe verandert de wereld door digitale ervaringen. Voor meer informatie bezoek:
http://www.adobe.nl.
Altijd als eerste de laatste persberichten van Adobe Systems Benelux via deze RSS-feed: f
eed://www.lewiswire.com/nl/rss.php?client=385
Kijk ook op de Adobe-Twitter:
http://www.twitter.com/AdobeNederland
en op de Facebook-pagina:
http://www.facebook.com/AdobeBenelux
Nienke Schipper-Pauw
Adobe Systems Benelux
+31 (0)20 6511 200
nschipper@adobe.com
LEWIS – Global Public Relations
+31 (0)40 235 46 00
adobenl@lewispr.com