Samenvatting
- will.i.am treedt bij Intel in dienst als ‘director of creative innovation.’
- Samenwerking op het gebied van de ontwikkeling van nieuwe techologieën, muziek en het promoten van technologie
- Intel en will.i.am beide sterk geïnteresseerd in innovatie op het gebied van muziek, kunst en lifestyle
ANAHEIM, Calif., 25 januari 2011 – Hij is vooral bekend als een muziekartiest met meerdere platina albums, als producer en als voorman van The Black Eyed Peas. Maar
will.i.am is ook een innovator, technologiefan, ondernemer en filantroop. Deze zevenvoudige Grammy-winnaar kan nu een nieuwe titel toevoegen aan zijn indrukwekkende lijst met functies: Director of Creative Innovation bij Intel.
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Hieronder volgt het originele, Engelstalige bericht:
Intel Teams with will.i.am, Black Eyed Peas Front Man
Grammy-winning Artist Becomes ‘Director of Creative Innovation’ for Company
NEWS HIGHLIGHTS
- will.i.am joins Intel as “director of creative innovation.”
- Unique collaboration entails the development of new technologies, music and tech advocacy.
- Intel and will.i.am “share a strong interest in innovation around music, art and lifestyle.”
ANAHEIM, Calif., Jan. 25, 2011 – He’s best known for being a multi-platinum music artist, producer and front man for The Black Eyed Peas, but will.i.am is also an innovator, technology fan, entrepreneur and philanthropist. With today’s announcement at the Anaheim Convention Center, the seven-time Grammy winner has added another title to his multi-faceted resume: “director of creative innovation.”
As an extension of his insatiable fascination with technology, which plays a significant role in his professional and personal lives, will.i.am will engage in a multi-year, hands-on creative and technology collaboration with Intel Corporation. He already sports an Intel ID badge, which he proudly showed off at a news conference in Anaheim, where Intel is holding an internal sales and marketing conference.
“Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity,” said will.i.am. “Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing.”
Added Deborah Conrad, Intel vice president and chief marketing officer: “We’re thrilled to tap into the limitless creativity will.i.am brings to the table. He’s not only a brilliant artist and producer, but also an innovator pushing the bounds of technology professionally and personally. We share a strong interest in innovation around music, art and lifestyle, and are excited to join forces to establish an authentic, emotional connection with consumers.”
The relationship ties in with Intel’s “compute continuum” vision, in which more and more devices will compute and connect to the Internet, and the company’s “visual life” initiative that explores how visual experiences such as photos, videos and movies are redefining the relationship consumers have with laptops, smart phones, tablets and other devices.
In his unique role, will.i.am will collaborate with Intel on many creative and technology endeavors across the “compute continuum” that may include such devices as laptops, smart phones and tablets. Complimenting his visionary role as the front man for the Black Eyed Peas, will.i.am is also already working on music expressly for Intel.
Specifics haven’t been disclosed, but Conrad said that the partnership between will.i.am and Intel is the marrying of two worlds -- entertainment and technology -- in order to create what she calls “the ultimate experience.”
“Intel is in the midst of transforming the way we communicate with people,” Conrad said. “Our partnership with will.i.am is a prime example of how we want to convey and deliver the Intel experience. It’s imperative that Intel and our innovations are kept in front of the global youth culture that embraces new devices and new forms of communication and entertainment.”
Over Intel
Intel, marktleider in computerinnovatie, ontwikkelt en bouwt essentiële technologieën die dienen als de bouwstenen voor computerapparatuur over de hele wereld. Meer informatie over Intel is te vinden op
www.intel.com/pressroom en op
blogs.intel.com. Intel is ook te volgen via Twitter:
twitter.com/intel.
Voor meer informatie:
Intel Benelux, Kristof Sehmke, Communicatie Manager, telefoon +32 (0)3 450 08 11,
e-mail:
kristof.sehmke@intel.com, of
MCS BV, Perlita Fränkel, telefoon +31 (0)23 562 82 08,
e-mail:
perlitaf@monogram.nl.
Intel en het Intel-logo zijn handelsmerken of geregistreerde handelsmerken van Intel Corporation of zijn dochterondernemingen in de Verenigde Staten en andere landen. Andere namen en merken kunnen geclaimd worden als het eigendom van anderen.