Amsterdam, September 4th, 2007 - XEED, a leading provider of Marketing IT software and services, today announced its inclusion in the market overview report “
The Enterprise Marketing Software Landscape” by Forrester.
According to Forrester, XEED is positioned in the marketing software segment of the marketing management category. “Vendors in this category largely revolve around the defining terms marketing resource management (MRM) or marketing operations management (MOM). Vendors like XEED emphasize functionality like process management, budgeting, finance management or digital asset management.”
XEED software enables marketers to increase their marketing efficiency in three different ways. According to the Forrester report it can create a single system to define, manage and monitor marketing programs. Furthermore it helps foster collaboration by providing template, portals and frameworks for coordination of activities. Lastly it supports the management of marketing programs by monitoring spend, tracking budgets, and providing a framework for reviews and approvals”.
A new development in the marketing software landscape is occurring: vendors in the marketing management category are likely to overtake vendors in the brand category and start positioning themselves in this area of collaboration and creativity. Vendors in this category “help marketers manage creative assets and the creative development process”.
Mr. Wilco Turnhout, CEO of XEED, is commenting on this development: “this is a confirmation of the soundness of our product roadmap and journey that we have started 2 years ago and are successfully executing upon”.
About XEED
XEED is one of European's leading providers of MRM solution development, delivery and services. With more than 50 clients worldwide and 10,000s of professional users in 17 languages, XEED offers solutions for marketing management. The GRIP product line offers MRM solutions in production automation, process improvement and local marketing. The RESULT product line offers one-to-one communication solutions that enable companies to set up a dialogue with the individual customer, via automated contact scenario's supporting print, digital and in person messages. For more information, visit
www.xeed.com.
Commercial contact:
Wilco Turnhout
wilco.turnhout@xeed.com +31 (0)30 239 90 10
About Forrester
The market overview report
The Enterprise Marketing Software Landscape is copyrighted May 7, 2007 by Forrester Research, Inc. Forrester Research, Inc. is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
The report itself was written by Suresh Vittal and it is the first document in the “Enterprise Marketing Software Market Overview” series.
The report is available at
www.forrester.com at no cost.