Today, UK-based Volume Limited and Netherlands-based XEED B.V. announce their collaborative partnership to increase the adoption and use of best-of-breed MRM (Marketing Resource Management) and marketing automation applications across geographically dispersed organisations operating within the B2B sector.
Volume’s Managing Director Chris Sykes comments, “Volume’s partnership with XEED will broaden our MRM footprint. Their best-in-class technology is a natural fit and extension to our own and we see significant benefits in implementing their functionality into our existing solutions. Not only that, we aim to collaborate on new opportunities in the UK and Europe.”
Sykes continues, “Our international clients have been benefiting from Volume’s marketing automation technology and supporting resources for a number of years. The value gained and return on investment, is seeing these applications mature and evolve into strategic business tools. As these systems become part of clients’ everyday marketing infrastructure, users are requesting even higher levels of sophistication. XEED’s technology, experience and international footprint with large international multilingual implementations will be used to broaden and enhance the global usage of our systems enabling us to quickly and easily scale with growing requirements.”
Volume is soon to announce the launch of two large-scale applications for two leading international organizations looking to broaden and optimize their B2B communications and partner channels, whilst automating a significant part of their communications workflow and content provisioning. It is envisaged that XEED’s technology will be implemented soon after these have been launched.
Volume recently co-sponsored Aberdeen Group’s ‘Success Strategies in Marketing Automation’ research paper. Volume applications were used as case studies throughout the piece. Visit
www.volume.co.uk to download a free copy.
Wilco Turnhout, Managing Director at XEED states, “We are excited at the prospect of working with Volume to bring an extended set of capabilities to their installed base of marketing applications and online tools. Volume’s marketing process knowledge and support resources will also add value to our overall proposition and complement our professional services portfolio.”
About Volume Volume is a marketing communications and technology specialist, based in the heart of the Thames Valley, UK. Volume’s processes, resources and technology optimise marketing operations, streamline multi-channel communications, improve customer service and measure performance. Volume applications are delivered via the software as a service model (SaaS) under customer-specific Service Level Agreements (SLA). Volume customers are typically large international organizations with central and dispersed marketing teams and/or regional networks of channel partners. Volume develops and manages applications for leading companies including Dell, Oracle, BOC (The Linde Group), Zebra Technologies, De La Rue and Genesys Labs. For more information, visit
www.volume.co.uk About XEED
XEED is a leading provider of MRM solutions that enable marketing professionals and managers to
better control marketing processes, campaigns, planning and local marketing communications across all marketing communication channels.
XEED is one of a select number of European MRM vendors recognised in Gartner’s MRM Magic Quadrant 2007. XEED is recommended to European clients who are in search of a broad set of MRM capabilities. Forrester is mentioning XEED as one of four suppliers in the Marketing Management area of Marketing Automation with a good future perspective. XEED has the ambition as a software vendor to be one of the three leading players worldwide in the next three years.
XEED clients include KLM, TNT, ING, Chevrolet Europe, Citroen, WoltersKluwer and Fortis.
For more information visit:
www.xeed.com