Amsterdam, 4 oktober 2016 –
Criteo (Nasdaq:
CRTO), specialist op het gebied van performancemarketing, kondigt aan HookLogic definitief over te nemen. De overname van HookLogic en diens toonaangevende reclame-uitwisseling voor merken, is een versterking van Criteo’s performancemarketing-platform.
Lees het volledige Engelstalige persbericht hieronder.
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Criteo to Acquire HookLogic - Strengthening its Performance Marketing Platform
Acquisition of HookLogic will expand Criteo’s business to brand manufacturers
New York – October 4, 2016 –
Criteo (NASDAQ:
CRTO), the performance marketing technology company, today announced it has signed a definitive agreement to acquire HookLogic. The acquisition of HookLogic and its leading advertising exchange for brands will strengthen Criteo’s performance marketing platform.
“With HookLogic’s acquisition, Criteo is adding a complementary performance marketing solution to its portfolio, focusing on delivering more value to brand manufacturers and retailers alike,” said Eric Eichmann, CEO Criteo. “We are excited to help develop the HookLogic platform with our own sophisticated technology and to bring their solution to marketers across the globe. Jon and his team at HookLogic are some of the best minds in performance advertising and we are thrilled to welcome them to the Criteo family.”
HookLogic’s performance marketing exchange connects many of the world’s largest retail e-commerce sites with consumer brand manufacturers who vie for virtual shelf-space via sponsored product ads. Retailers earn revenue by monetizing their site traffic via these Cost-per-Click (CPC) based native ads. Unlike traditional advertising tactics, HookLogic’s ads link manufacturer marketing spend directly to retail sales.
“We are thrilled to join the Criteo team, who share our passion for transparent, accountable, and relevant marketing,” states Jonathan Opdyke, CEO HookLogic. “Criteo’s global scale, extensive client base, unmatched technology and team provide a tremendous opportunity to rapidly accelerate HookLogic’s business and expand performance marketing solutions for our clients.”
Criteo will integrate its sophisticated technology for predictive bidding and product recommendations into HookLogic’s products, bringing increased campaign performance to brand manufacturers and enabling retailers to further monetize their site traffic via the HookLogic Exchange.
HookLogic was founded in 2004 and is headquartered in New York, USA. HookLogic’s solutions will be maintained upon close of the deal ensuring continuity of its offering. The transaction remains subject to customary conditions and is expected to close in the 4
th quarter of Criteo’s fiscal year, as described in Criteo’s filings with the U.S. Securities and Exchange Commission.
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Eric Eichmann, CEO Criteo, and Benoit Fouilland, CFO Criteo, will host a conference call on the HookLogic acquisition today, October 4, 2016. The conference call will be available for replay on the Company’s website
http://ir.criteo.com.
About HookLogic
HookLogic, the pioneer of performance marketing for brands, partners with the world’s leading retailers and online travel agencies to accelerate sales for product brands and hotels. Advertisers use the platform to reach in-market shoppers, drive traffic to products, and attribute resulting sales. Network partners and advertisers include Walmart, Tesco, Target, Asda, Best Buy, Macy’s, Expedia, Hasbro, Intel, LG, L’Oreal, Mondelez, Philips, Microsoft and Marriott. HookLogic is headquartered in New York, with offices in Ann Arbor, Mich.; Santa Monica, Calif.; London, Paris, São Paulo, Toronto and the Netherlands. For more information, please visit
www.hooklogic.com or call (646) 467-8200.
For more information, please visit
www.hooklogic.com.
Over Criteo
Criteo (Nasdaq: CRTO) biedt gepersonaliseerde performancemarketing op uitgebreide schaal. Door de opbrengsten na de klik te meten, maakt Criteo ROI transparant en eenvoudig meetbaar. Op 31 december 2015 had Criteo meer dan tweeduizend medewerkers in 31 kantoren in Noord- en Zuid-Amerika, EMEA en Azië-Pacific. Van daaruit bedient het wereldwijd meer dan elfduizend adverteerders en heeft het directe relaties met bijna zestienduizend uitgevers. Meer informatie is te vinden op
www.criteo.com.
Voor meer informatie kunt u contact opnemen met:
Progress Communications
Inger Hund / Kinyi Tsui
Criteo@progresscommunications.nl
T. 020 363 11 52