Houten, The
Netherlands, 01 April 2014 - More than half of Dutch households (53%)
were subscribed to three fixed services from one provider in Q4 2013.
Six percent of those triple-play customers also had a mobile
subscription from the same provider (quad-play), according to
independent market researcher Telecompaper.
The
figures come from the report ‘Triple Play Insights Q4 2013’, based on a
survey of 14,500 Dutch consumers aged 12-80. The survey was conducted
during the fourth quarter of 2013 by the Telecompaper Consumer Panel.
The
survey found that Ziggo, UPC and KPN have been the most successful at
signing up customers for triple-play, with almost six out of ten of
their subscribers on triple-play in Q4 2013. Tele2 and Online had much
lower penetrations, at just over a quarter of customers on triple-play
subscriptions.
A fifth of Telfort’s triple-play
customer base signed up for their subscription in the past six months,
suggesting the KPN subsidiary is winning new customers. Telfort had in
total 4 percent of triple-play customers in Q4 2013, similar to Tele2’s
share. Together with Ziggo, Telfort also had the highest Net Promoter
Score, which measures whether customers would recommend the provider to
others. Online.nl had the lowest NPS, at -23, with an average of -8.
The
percentage of triple-play customers subscribing to a plus package with
extra TV channels has increased gradually over the past three quarters.
KPN (27%) and XS4ALL (30%) triple-play customers more often have a plus
package than the market average (23%).
The report
‘Triple Play Insights Q4 2013’ provides extensive information on the
triple-play market in the Netherlands, characteristics of the
triple-play customer, purchase factors, sales channels, usage, NPS,
considered package changes and household devices. The full report is now
available for a special introductory price of 3,500 euros. For more
information, please click
here.