Basingstoke, 16th February 2012: Hammer, the award-winning storage distributor, has opened its fourth European office, in the Netherlands.
The dedicated distributor’s newest subsidiary, in Almere, Netherlands, is the most recent addition to its current satellite offices in Brescia, Italy; Stockholm, Sweden; Mechelen, Belgium; and its headquarters in Basingstoke, UK.
Managing director of Hammer, James Ward, says: “We are thrilled to announce Hammer’s Netherlands office. Hammer is currently in its strongest ever position, adding more value to the market than ever before and we are currently celebrating our 20th anniversary, so the launch of another European office will fortify our current position, and further strengthen our brand across Europe.”
Paul Matravers, European and storage products director, says: “Hammer’s strong storage knowledge and expertise, combined with an actual presence in the region, will allow us to extend our renowned value added approach to customers in the Netherlands. We look forward to continuing to provide the high level of storage expertise which Hammer has become synonymous with. Having an in-depth understanding of local businesses and culture, and physical presence near to our partners is, we believe, the key to continuing success in Europe.”
The new office will be managed by Ivo Roersma, who says: “Through Hammer’s storage knowledge, world-class portfolio and support, I am looking forward to uncovering new markets and developing our current customer base in the Netherlands. We intend to fill the gap in the Dutch market with our expertise in innovative products, off-the-shelf and bespoke solutions, integration services and consultancy which, amongst others, we specialize in.”
Hammer’s Netherlands office includes training rooms and an auditorium, which will host demonstrations and meetings designed to enhance resellers’ storage knowledge, and to aid the development of customers’ bespoke solutions. Moreover, resellers can also utilise the facilities to host their own seminars, demonstrations and customer meetings with end users.
Ward continues: “Being the strongest storage distributor in Europe is Hammer’s continuing objective, and the launch of our Netherlands office is another facet of Hammer’s success.”
Thomas Pavel, Channel Sales Director at LSI, says: “The launch of Hammer’s Netherlands office is a great opportunity to bring into this territory the storage expertise and value that Hammer adds in other territories. We also look forward to extending our business and customer reach into this country through our partnership with them.”
To celebrate Hammer’s arrival in the Netherlands, LSI is giving away 4 iPad 2s to Hammer customers who spend €1000 or more on LSI products with Hammer. Each €1000 spent on LSI products will receive one entry into the prize draw.
Notes to editors
About Hammer
Hammer is a leading specialist storage distributor. Its success is based on a total commitment to storage, combined with unrivalled technical knowledge and customer service quality in providing data storage for any storage requirement. Recognized for its commitment to innovation, Hammer works closely with selected world-class vendors and market-leading resellers and integrators. It also develops and provides flexible and bespoke storage solutions for all markets. Founded in 1991 and a privately owned company, Hammer has its headquarters in Basingstoke, England, with a staff of 120+, and has increasing European presence with offices in the Nordics, Italy, Netherlands, and Belgium. For further information visit the website at
www.hammerplc.com.
PRESS INFORMATION
Ivo Roersma
Hammer Netherlands
T +31 363 030 601
E ivo@hammerplc.com
A: Camerastraat 8, 1322BC, Almere,
Netherlands |
Laura Manning
Hammer
T +44 (0) 1256 868402/841000
E lauram@hammerplc.com
A: Intec 1 Intec Business Park
Wade Road, Basingstoke, UK |