Houten, The Netherlands, 20 November 2009 - About 31 percent of all consumers have bought their mobile connection via the internet, and when buying via the internet most consumers say they used the operators’ e-shop. However there is a large difference whether the consumer buys prepaid, postpaid, a package or Sim Only. More than 50% of all postpaid Sim Only purchases are done via the internet, according to the new ‘Dutch Mobile Consumer’ report from Telecompaper. Telfort is by far the most active mobile service provider when it comes to selling postpaid via the internet. Of all the consumers that bought a Telfort postpaid package or Sim only, more than 60 percent did so via the internet.
Hi has the youngest installed based from all mobile operators. Almost 60 percent of all Hi customers are younger than 40 years, whereas Tele2 (with 30 percent) has the lowest share of customers with an age up to 40 year. Tele2’s installed base also has the largest share of customers with an age between 50 and 65, with 45 percent. Of all providers, KPN has the largest share of men with 55 percent of its installed base, whereas Hi has the largest share of women in its installed base.
The report Dutch Mobile Consumer 2009-Q3 gives detailed information on the demographics of the consumers, their sales channel, reason for selecting a provider, average spending, most used services and use of additional bundles next to the current subscription. The report will be available for purchase in two different editions. The first edition gives insight per mobile service provider: Hi, KPN, Telfort, Vodafone, T-Mobile, Tele2, and Others on the following aspects:
- Split per Age-group, Gender, Postpaid/Prepaid, Packages/Sim Only, Personal income and Education.
- Sales channels (All, Postpaid, Prepaid, Postpaid Package, Postpaid Sim Only)
- Which kind of e-shop did the consumer use for sales via internet. Which kind of ‘brick-and-mortar’ shop did he use to buy his mobile connection. (All, Postpaid, Prepaid)
- What are the top seven reasons for the consumer when selecting his current mobile provider (All, Postpaid, Prepaid).
- What is the average spend per consumer (All, Postpaid, Prepaid), and who pays the monthly fees, call charges, etc (All)
- Which additional bundles, like SMS, internet, etc, is the consumer subscribed to besides his normal voice subscription. (All, Postpaid and Prepaid)
- What are the top five most used services (All, Postpaid, Prepaid), and what are the number of SMS send per month (All)
The second edition gives the same kind of information split per mobile handset brand: Nokia, Samsung, SonyEricsson, LG, HTC, Motorola, Apple, Blackberry, Operator-branded, and Others
This report is based on the responses of almost 17,000 respondents from our Telecompaper Consumer Panel during the period April - September 2009. Results are CBS stratified for gender and age (15-64). In our panel, we ask every month at least 2,000 consumers about their use of mobile telephony, broadband connections, fixed telephony and TV, including details on their current situation, purchasing habits, usage and churn.
Telecompaper
Telecompaper is an independent research company. We publish the latest information about the global telecom industry and provide our international customers with need-to-know information and market insight via news feeds, newsletters, research and advisory services. Telecompaper has its main office in Houten. The company was established in June 2000. More information can be found on our website
www.telecompaper.com.
Contact:
Ed Achterberg - Senior Analyst
Phone: +31 30 6349600 Fax: +31 30 6349699
Information:
ed@telecompaper.com.
Telecompaper is a research and publishing company, that delivers information and research about the global telecommunication, internet & media industry. Telecompaper is publisher of daily Newsfeeds, weekly Digests, Journals, Research Reports, Briefs, Charts, and more. Telecompaper also provides client research and advisory services.