AMSTELVEEN, 31 maart 2008 – HP publiceert enquête-uitkomsten die laten zien dat het midden- en kleinbedrijf (MKB)
(1) in Europa geen topprioriteit geeft aan milieu aspecten bij de aanschaf van printers.
Het onderzoek dat is gehouden onder 1200 beslissers in Europa
(2) laat zien dat, hoewel 75 procent van de afnemers in zeker mate beïnvloed wordt door milieufactoren, minder dan 1 op de tien kopers (8 procent) dit als prioriteit stelt waneer ze een nieuwe printer kopen. Minder dan één derde van de ondervraagden zou het geen probleem vinden om een extra bedrag te betalen voor milieuvriendelijkere producten.
Het vervolg van het bericht is in het Engels
“We are all aware that we have to take better care of the environment, but many SMBs face commercial pressures that make it difficult for them to be as green as they would like,” said Alberto Bozzo, vice president and general manager SMB market, Imaging & Printing Group, HP EMEA. “That’s why it is important that HP makes it easy for our customers to be more environmentally responsible through schemes such as HP's Planet Partners recycling service
(3) or through purchasing products with the Energy Star or Blue Angel label. It is reassuring that 45 percent of respondents were influenced by vendor recycling schemes when it came to making the final decision about buying a printer.”
Across Europe, 46 percent of businesses surveyed have some form of environmental policy in place but almost as many companies - 43 percent - do not have a policy at all. About a third do not intend to actively purchase more products with environmental features in the next two years.
Encouragingly, 90 percent have some form of environmental paper programmes, such as double-sided printing (49 percent), or a re-use and recycling programme (53 percent), although only 20 percent had a green paper purchase policy in place.
The biggest incentive to becoming a more responsible organisation would be competitive pricing for products with environmental features, with 60 percent saying that would make a difference to their current purchasing habits. Although almost a third (28 percent) would also respond to better information or training.
Bozzo continued: “There are a number of ways that HP can help SMBs become more environmentally aware of their printing – such as helping them understand the right technology or product for their business. This can help enormously in reducing the amount of paper, ink and toner that is being used.”
The survey results also revealed that there is increasing awareness of various energy rating programmes, such as EPEAT and Blue Angel, with Energy Star being recognised by a third of businesses.
HP and the environment
For decades HP has worked to manage its environmental impact by adopting environmentally responsible practices in product development, operations and supply chain. The company strives to be a global leader in reducing its carbon footprint, limiting waste and recycling responsibly. More information about the company’s environmental programmes is available at
www.hp.com/uk/environment.
About HP
HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totalling $107.7 billion for the four fiscal quarters ended Jan. 31, 2008. More information about HP (NYSE: HPQ) is available at
www.hp.com.
Note to editors: More news from HP, including links to RSS feeds, is available at
www.hp.com/hpinfo/newsroom/.
(1) SMB is defined by HP as a business with between 10 and 999 employees.
(2) Online survey of 1,200 decision makers and influencers in small and medium-sized companies carried out by BRBM Omnibus across France, Germany, Italy, Spain, Sweden and the UK.
(3) HP's Planet Partners recycling service provides an easy way to recycle computer equipment or HP printing supplies. HP's state-of-the-art processes ensure that unwanted hardware or empty HP printing supplies are recycled responsibly. For more information please see
tinyurl.com/2rdt6m.
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Contact voor de redactie:
Antoinette Bendijk
HP Nederland B.V.
Tel: 030 -2223384
antoinette.bendijk@hp.com