Rotterdam, 11 Augustus 2005 - Australia has officially been named the world’s number one “nation brand” according to the Anholt-GMI Nation Brands Index (NBI). Australia was ranked first in tourism and immigration (preferred place to live and work) as well as being second, behind the US, as the country where investors are likely to open up a new overseas office.
Among the key findings of the Index are:
* Australians were considered the friendliest, most honest and hospitable people
* Australians are the preferred nationality to hire
* Australia is the world’s most powerful tourism brand
* Australia is the world’s favourite place to live and work
* The Australian government is seen as trustworthy
Simon Anholt, the co-founder of the Index and a world authority on nation brands explains, “Nation Brand is an important concept in today’s competitive world. Globalisation has ensured that countries must compete with each other for the attention of all stakeholders, from tourists and consumers to the media. A powerful and positive nation brand has a direct impact on the country’s ability to sell products, holidays, influence governments and people.”
This Brands Index shows a moment of opportunity for Australia. Anything that reflects, promotes and sustains those essential and admired Australian values has an increased likelihood of success.
Karin Rook, Partner Exquira Services, informs Dutch ICT companies about their chances in the Asian Pacific: “The Australian Advantage begins with its economic strength, its cultural diversity and its security in the region. Furthermore, Australia provides a gateway to the Asia Pacific region.”
------------
About Exquira (
www.exquira.com)
Exquira is an international niche consultancy firm dedicated to helping Dutch ICT companies capture Australian business opportunities. Exquira is based in Rotterdam, The Netherlands and Sydney, Australia. Exquira supports companies with (partner) business development or to set up a (sales) office in Australia.
For more information send an email to
info@exquira.com