StayinFront, a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools and eBusiness systems, today announced that Sanofi-Synthelabo has chosen StayinFront’s Visual Elk for Life Sciences for Sanofi-Synthelabo OTC in Italy.
StayinFront teamed up with Unisys, an industry leading information technology services and solutions company, to provide an integrated CRM and Electronic Territory Management System for Sanofi-Synthelabo OTC, deployed and supported locally in the Italian market using portables and PDAs. This was achieved with a four-month project covering 100+ users across Italy.
“StayinFront and Unisys demonstrated exceptional abilities to meet the needs of Sanofi-Synthelabo OTC within the sales and marketing operations for Italy,” said Nigel Huxtable, European Managing Director for StayinFront. “Visual Elk provides a comprehensive level of pharmaceutical industry functionality as well as ERP integration. The StayinFront and Unisys approach offers a proven, locally deployed system with applications specific to the Sanofi-Synthelabo OTC business, as well as supplying support for ongoing improvements to operations.”
StayinFront and Unisys are able to provide implementation and support across all countries within Europe and that was a key element in the decision-making process of Sanofi-Synthelabo. With the unique technical architecture of Visual Elk, StayinFront has the ability to rapidly configure a comprehensive CRM solution to address business objectives specific to the pharmaceutical industry. StayinFront Visual Elk for Life Sciences supports multi-language requirements and easily scales across a number of technologies and deployment options.
The ability to demonstrate support for the local Italian business with a low risk, high return on investment solution was an important factor in selecting StayinFront Visual Elk and integration was a fundamental requirement for the Italian operation.
About StayinFront Visual Elk™
StayinFront Visual Elk is designed to provide a single CRM platform that can manage and integrate all points of customer interaction including sales, marketing, customer support applications and the Web. StayinFront Visual Elk is a highly configurable, cost-effective, enterprise-wide solution. The unique Object-Oriented data models utilized in StayinFront Visual Elk allow an exact fit CRM system to be configured for use with an existing business structure without costly and time-consuming programming code. The system can be seamlessly delivered through multiple applications simultaneously; across a network, via the Web or through a remote, disconnected field force, giving maximum flexibility to the corporation as technology and business needs change.
About StayinFront, Inc.
StayinFront, Inc. is a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools and eBusiness systems. StayinFront's family of products includes StayinFront Visual Elk, the company's flagship CRM software; StayinFront Panorama, a powerful stand-alone or integrated data analysis and decision support tool; StayinFront Web Works, an eBusiness configuration technology; StayinFront Pocket Elk, a fully-featured CRM system for the Microsoft Pocket PC platform based devices, and Industry Add-ins and Solution Add-ins for specific business management needs.
StayinFront offers a rapidly configured and implemented solution to manage and integrate all points of customer interaction including sales, marketing, customer support applications and the Web. Among the analysts following our company and products are Dale Hagemeyer of Gartner, Inc. and Michael Thompson of Butler Group.
Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, Maine, the United Kingdom, Belgium, Australia, Singapore and New Zealand. A worldwide network of Implementation Partners installs and supports StayinFront systems around the globe. The company can be contacted via the Web at www.stayinfront.com.
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Note to editors: Visual Elk, Panorama, Pocket Elk, Web Works, Active Elk and StayinFront are trademarks of StayinFront, Inc. All other trademarks are owned by their respective companies.
Editorial Contacts
For further information, please contact StayinFront’s press office:
Natalie Johnson
MCC International
+44 (0)1962 888120
Email: stayinfront@mccint.com
Nigel Huxtable
Managing Director for StayinFront Europe
+44 (0)1895 458300
Email: nhuxtable@stayinfront.com