MORE THAN 1m SIGN UP FOR ORANGEWORLD SERVICES

London and Paris, 24 June 2003. Orange today revealed that it has signed up over one million OrangeWorld Services users across Europe and is on target to reach its stated goal of 25% of total revenues coming from data by 2005.

In France, 800,000 Orange customers have signed up to the "Sans Limite"
data tariff. In the UK, 300,000 have now signed up to the Orange "Open Access" Pack since launch last October. Both packages allow Orange customers unlimited access to content - such as Disney and Lonely Planet in the UK - through the Orange portal for a single fixed monthly cost. A further three million also regularly access content independently of a data subscription, making a total of over four million customers across Europe who are now consistently accessing content through the Orange portal. The figure also includes Orange customers who have purchased a Photo Messaging phone across the Orange footprint.

Data revenues across the Group grew 51% from 2001 to 2002 and are in line to hit the stated target of providing 25% of total revenues for Orange by the end of 2005. Currently 2002, data services account for more than 11% of revenues across the Orange Group. In mature markets that figure is higher - last month (May
2003) in the UK, data accounted for 17% of its total revenue.

A key driver for reaching its 25% target is the Orange signature device strategy, focused on simplifying the device experience to ensure it is intuitive, which in turn fuels customer usage. An Orange signature device offers customers a unique Orange menu structure and specific Orange applications such as Backup and Update on an intuitive, intelligent devices with easy to access services. By working with device manufacturers and system developers, Orange is able to influence the design and capabilities of the phone, ensuring that each handset is configured to drive maximum usage and is optimised for total alignment with the intelligence inside the Orange network.

Richard Brennan, Executive Vice-President, Global Brand, Marketing and Products, said: "Over four million Orange customers are now regularly using our new communication data services - not text messaging, but content services, Photo Messaging and the like. More than one million of those have made a clear commitment to Orange by signing up to unlimited data subscriptions. Clearly, there is a demand for these services, but only when it's made easy and intuitive for the customer. That's why we have created the signature devices strategy, influencing the design and development at the beginning of the process to ensure the customer benefits from an ultimate cohesion between the hardware and the network and ensuring that key Orange services are just one click away."

Devices
As  part  of  its  signature  devices  strategy,  Orange  today announced a key strategic  alliance  with Motorola. The two companies have been working together over  the  last  12  months  to  deliver a range of devices with a unique Orange look-and-feel  -  the Motorola V500 and V600 handsets. Between the two handsets, features  will include a flip screen, Bluetooth, integrated cameras, full colour browser, quad-band functionality, Java gaming and Photo Messaging. They are due to be available in the second half of 2003.

Chris Galvin, Chairman and CEO of Motorola, said: "Together, Orange and Motorola can accelerate excitement among customers for the promise and potential of mobile data. Orange and Motorola share a commitment to creating a mobile experience that is simpler, smarter, synchronised and more fun - and we do that by designing 'must-have' handsets and 'must-do' experiences for customers."

Orange predicts that by 2005 every phone Orange sells will offer the Orange experience on it. Orange is focused on bringing its customers an Orange experience with a choice of Operating System. Other global Orange alliances which play a key part in the data-strategy drive include deals with Microsoft to develop new Windows Mobile-based Smartphones and a device for business professionals developed by Orange and Handspring which uses a Palm Operating System. Orange has also been working with Nokia and Symbian to deliver the first Nokia device with an Orange experience on it - the 6600.

The device announcements follow the launch of the SPV - the world's first Windows Mobile-based Smartphone. In the seven months since launch, the SPV has proved itself as a handset that successfully drives non-voice revenues. The second phone in the SPV family - the SPV E100 - is due to be released across Europe over the next fortnight. The SPV E100 builds on the success of the original SPV with a new high-resolution screen, a larger keypad and the latest version of Windows Mobile software.

Content and services
Orange is also focussing its efforts on its existing customer base by making it easy to access dynamic and useful content, and subsequently further stimulating data content usage. Unlike other operators, all the content available has been optimised for each individual handset to make the most out of the phone's capabilities. Whereas before mobile content was the same regardless of handset, Orange can now deliver truly personalised content to match the needs of the customers and their handset, whether monophonic or polyphonic, monochrome or colour, large or small screen.

Richard Brennan said: "The content  - and easy access to that content - are absolutely crucial to driving revenues. The content must be compelling, relevant and, where possible, personalised. Over the last year, we've developed deals with key local and global content and services partners including Disney, MSN and Lonely Planet. Crucially, we've tailored and revitalised our content and services for all of our devices so that it's served up in the right way to each and every handset. This is a clear example of Orange capitalising on its network intelligence - the network automatically recognises the type of handset and the services are served up in a relevant way."

Retail and billing
Orange is focusing on every facet of the customer experience, from the simplicity of the handset to transparent billing and customer education
- all are key to delivering a beneficial customer experience and delivering accelerated revenue.

Brennan said: "Orange France began making it easy for the customer by devising its Sans Limite tariff for customers accessing data. Orange UK recently built on that with its Open Access Pack and the highly successful Learn campaign which has massively increased customer interest and usage in non-traditional mobile services. The rationale behind this was that if you remove the fear and misunderstanding that many customers are faced with when using their phone, they would discover how easy it is to use and the true benefit of the services within it. This has proved such a success locally that we are looking at introducing this system across other Orange European territories."

He added: "Essentially, when you make it easy for the customer - easy access, easy navigation, easy communication and easy to understand pricing - they will discover the true benefit and use those services again and again. We are driving the customer experience across every single touchpoint, evolving our business to answer our customers'
needs."

ends

For  more  information,  interview  bids  and images call the Orange Group Media Centre on +44 207 984 2000 or +44 7973 201 911.

Notes to Editors

Orange and wirefree are trademarks of Orange PCS. The Orange group is one of the world's largest mobile communications companies, with operations in 18 countries across Europe and beyond. It provides a broad range of personal communications services, including Orange GSM1800 services and other digital cellular telephone services. The Orange brand operates in the UK, France, Switzerland, Romania, Denmark, Slovakia, Thailand, the Ivory Coast, the Dominican Republic, Cameroon, the Netherlands, Botswana and Madagascar. The Orange group also has controlled operations in Belgium (Mobistar). The Orange group has a joint controlling interest in Egypt (MobiNil) and minority interests in Portugal (Optimus), Austria (Connect Austria), and Mumbai/India (BPL Mobile). As at the end of March 2003, Orange was the largest mobile operator in both the UK with 13.3 million active customers, and France with over 19.2 million registered customers. As at the end of March 2003, Orange controlled companies had 44.9 million customers worldwide.
Further information about Orange can be found on the Orange website at www.orange.com.