Indianapolis (January 17, 2004) – Aprimo, Incorporated, a global leader in Enterprise Marketing Management (EMM), today announced the company’s successful close to 2004, including unprecedented company-wide growth. As further evidence of EMM’s emergence as the fastest-growing CRM market segment, Aprimo achieved its fifth consecutive year of double-digit revenue growth aided by a 66 percent increase in new customer wins and a 100 percent increase in the number of orders with new and existing customers.
In the fourth quarter, Aprimo secured many new customer wins, including Ameritrade, Fidelity, Focus on the Family, MGM, and, Sterling Commerce. Additionally, Aprimo secured notable software expansions with Dell, Hewitt Associates, J.P. Morgan Chase/BankOne and Sony Digital, further proving the value customers have realized from the use of Aprimo Marketing™.
“We are extremely pleased with Aprimo’s performance in 2004,” said Bill Godfrey, co-founder, and CEO of Aprimo. “Our market leadership is driven by our customers’ success in deploying and utilizing our superior software solutions to uniquely address their most pressing marketing challenges.”
Modularity, Flexibility and Configurability Provide Faster Results
Early in 2004, Aprimo announced the release of version 6.0 of its flagship product Aprimo Marketing, answering the specific and demanding needs of marketers. The release focused on modularizing specific areas of the product to increase time to value for Aprimo customers as they solve both tactical and strategic challenges. Secondly, the release enhanced the flexibility of Aprimo Marketing, allowing customers to create process workflows specific to their needs and those of their extended team of agencies, service providers and partners.
“Aprimo 6.0 clearly laid the foundation for our success in 2004,” stated Rob McLaughlin, co-founder and executive vice president of product. “With the upcoming release of Aprimo Marketing version 7.0, Aprimo will take enterprise software configurability to a new level, with the industry’s first component-based architecture. It will cast a new paradigm for the marketer’s experience and set the stage for Aprimo’s continued EMM market leadership and expansion this coming year.”
“On-Demand” Solutions Enable Rapid Deployments
Aprimo celebrated the fourth anniversary of Aprimo Managed Hosting Services in 2004. Throughout the year, customer interest in “on-demand” solutions continued to gain momentum, with 75 percent of fourth quarter new customers signing up for hosting.
Seeing this trend ahead of the curve, Aprimo raised the bar earlier in 2004 by launching a series of Enhanced Managed Services including high-volume email delivery, ISP management, "spam-iness" testing, and compliance and delivery management. These services augmented Aprimo’s ability to provide leading marketers with application hosting and systems management. Successful hosted deployments continue to prove that “on-demand” solutions deliver reduced start-up costs and compressed time-to-value compared to an on-site deployment.
Superior Technology and Partnerships Drive Leadership in Growing EMM Market
According to Gartner, “marketing applications is the fastest-growing customer relationship management market, increasing by 13 percent annually. In 2005, this trend will gain momentum as more businesses embrace marketing process automation.”*
Aprimo reinforced its market leadership status in the EMM space when once again the company was named the sole leader quadrant vendor in Gartner’s 2004 Marketing Resource Management (MRM) Magic Quadrant.**
Partnerships also enhanced Aprimo’s market leadership throughout 2004. The company announced several strategic partnerships in 2004 with key technology vendors, such as EMC Documentum, SAS and Teradata, which expanded Aprimo’s reach and ability to answer the marketing needs of its customers.
Strategic Acquisition Broadens EMM Offering and Strengthens Global Presence
Further expanding the company’s leadership, as well as global presence and EMM vision, Aprimo announced a strategic acquisition of U.K.-based Then, Ltd., a leading provider of intelligent digital asset management solutions for marketers. By combining these solutions, Aprimo has created the most comprehensive EMM offering available.
For the first time in one EMM suite of software products, leading marketers can now solve their most critical customer-centric, asset-centric and marketing activity-centric challenges. As a result, leading marketers in over 40 countries are utilizing Aprimo Marketing to gain control in an increasingly complex marketing environment and they now have more time to think and act strategically enabling them to out-market their competition.
“The EMM market continues to gain significant momentum,” said Godfrey. “With the foundation of our customers’ ongoing success, our superior software solutions and key partnerships, Aprimo is clearly positioned to increase our market leadership and we are moving forward into 2005 with an increased level of momentum.”
For more information on Aprimo Marketing, contact Aprimo at 1-877-8APRIMO or via email at info@aprimo.com.
About Aprimo
Aprimo, Incorporated develops the most insightful, intuitive platform for managing today’s complex and interconnected world of marketing. Aprimo Marketing™, a suite of web-based software applications, is used by leading companies to streamline the way they operate, get better insight into where they’re investing their marketing resources and bring unprecedented control across their extended marketing team—inside and outside their companies. Aprimo is delivering value to many industry-leading companies such as Bank of America, Amway, AOL, Computer Associates, Cummins, Delta Faucet, Ernst & Young, Merrill Lynch, Sony and Pfizer. Aprimo is headquartered in Indianapolis, and has offices throughout North America and in London. Visit www.aprimo.com for more information. Aprimo is a registered trademark of Aprimo, Incorporated. All other trademarks and registered trademarks are the properties of their respective owners.
*Source: “CRM Predicts 2005: Marketing Will Play a More-Strategic Role in CRM,” Gartner Research.
** The MRM Magic Quadrant is copyrighted February 18, 2004 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. For more information on Aprimo’s position in the 2004 Gartner MRM Magic Quadrant, please see Aprimo press release dated February 23, 2004.