Momenteel vindt in Genève ITU Telecom World 2003 plaats. BT is op deze internationale conferentie aanwezig en geeft onder andere diverse presentaties over nieuwe producten en diensten.
Andy Green, executive board member en CEO van BT Global Services, richtte zich vanmiddag tijdens zijn keynote presentatie op enkele verborgen kansen voor marktleiders in het digitale tijdperk. Hij wees op de veranderingen die in het collectieve denken worden vereist om de digitale economie optimaal te benutten. Green benadrukte dat Europese organisaties in het bijzonder ICT te weinig betrekken in hun corporate strategie.
Daarnaast introduceert BT vandaag een nieuwe reeks ICT-diensten, die zijn ontwikkeld om ondernemingen met meerdere vestigingen optimaal te laten profiteren van de voordelen van het Internet Protocol (IP). Voortbouwend op onder andere de internationale successen met managed netwerken, richten de nieuwe diensten zich op Customer Relationship Management (CRM), IT Services en Mobility.
De Engelstalige persberichten die BT vandaag op ITU uitstuurt staan hieronder en zijn te vinden via:
http://www.btglobalservices.com/en/pressrelease/index.html
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Press release
BT CHALLENGES THE INDUSTRY AT TELECOM WORLD 2003
During his keynote speech at World Telecom 2003 in Geneva this Monday, Andy Green, BT executive board member and chief executive officer of BT Global Services, focussed on some of the hidden opportunities for business leaders in the digital age. He pointed out the changes that are required in corporate thinking to take advantage of today's digital networked economy, and questioned the ICT industry's maturity to address challenges that need to be faced.
Andy Green rejected the ICT industry's fascination for a "killer application", favouring instead a "killer approach" of creating fully networked companies. He explored the concept of a "true digital divide", highlighting that European organisations in particular are failing to appreciate the importance of linking ICT into their corporate strategy and adapting their business models to take full advantage of the digital networked economy. He believes that this will cause Europe to fall behind "hungrier" economies in the global productivity race.
Andy Green said: "The technology is in place and ready, but businesses are not. There is some post-dotcom lethargy in boardrooms, and too many leaders seem to be taking the attitude that ICT is no longer important for their business."
He added: "We are in the digital network age, the applications are there. We need to bring them to our people, our customers and our suppliers. Vast power is out there but only a fraction is being used. We are on the verge of a massive leap forward in productivity that will be driven by networking it all together. Successful companies will emerge from the pack by harnessing the existing power within their businesses, using it efficiently, and distributing it widely, allowing collaboration inside and outside the organisation. Instead of focusing all their efforts on cost reduction, CIOs and CEOs have a new opportunity to develop business strategies that use IT to change the way an organisation works, to gain competitive advantage in the digital networked economy. This is what BT stands for."
Challenging the ITU audience, Andy Green also said: "In order to help businesses achieve that transformation, providers of networks, software, hardware and services are going to have to work more closely together to create open and flexible environments that allow customers to innovate. BT is at the forefront of that effort, to create open wholesale markets, develop standards for interoperability and global commercial models. The question now is: do the converging IT and Communications industries really understand what needs to be done and do they have the maturity to accept and take on the challenge. Is the industry up to delivering on the promise of the digital networked economy?"
BT is hosting customers, media and analysts in Geneva with a showcase highlighting its ICT propositions (Booth 6600, Hall 6, Telecom Village).
About BT Global Services
BT Global Services is BT's business services and solutions division, serving customers worldwide. As an information and communications technology service provider, BT provides integrated data and value-added services to meet the needs of multi-site organisations with European operations. Extensive global service capabilities and strong strategic partnerships also enable BT to serve customers in all key commercial centres of Europe, North America and Asia. The BT Global Services portfolio ranges from desktop and network equipment and software, transport and connectivity, IP-based e-business solutions, managed network services and systems integration to consultancy for complex global requirements. With 18 years of experience in global account management, BT has over 8,000 people based outside the UK, serving our target customers around the world.
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Press release
BT ANNOUNCES GLOBAL LAUNCH OF NEW ICT CAPABILITIES
BT today announced the simultaneous global launch of a set of Information Communication Technology (ICT) services designed to help multi-site corporates derive maximum benefit from the IP revolution. Building on BT's UK capabilities, and its international success in the provision of managed networks, the new services form three portfolios: Customer Relationship Management (CRM), IT Services and Mobility.
Jean-Yves Charlier, president Europe and chief operating officer BT Global Services, said: "All organisations are facing significant challenges - from how to seamlessly connect a disparate workforce in multiple locations, to migrating from legacy networks and systems to more flexible modern technologies. BT is helping business worldwide to address these challenges.
Building on our strong position in the VPN market, and on our growing success in the delivery of bespoke solutions, the global launch of these ICT capabilities is further confirmation of BT's ability to master the complexity of today's digital networked economy."
CRM: By giving the responsibility for sustained service quality to expert hands, outsourcing CRM activities can significantly reduce total cost of ownership and improve end-customer experience. Businesses benefit from greater flexibility, enabling them to anticipate and respond to the challenges of a highly dynamic business environment, and the ability to focus their resources on driving business growth and competitive differentiation.
BT's CRM portfolio offers a broad range of capabilities including outsourced contact centres, self-service and multi-media contact centres. Solutions range from fully outsourced services - encompassing buildings, ICT, people, management and training - on a long-term ongoing basis, to shorter project-based implementations. The services are multi-channel and multi-lingual and can be delivered in-country, pan-regionally and offshore.
IT Services: designed to enable businesses to reduce the total cost of ownership of their desktop, application and server environment, while introducing new functionality to increase user efficiency and business agility. It is based on two solutions - BT Agile Office, and Managed Messaging and Collaboration, which improve employee productivity by giving users the flexibility to access data and applications 'anytime, anywhere', and via a range of devices - fixed or mobile.
Mobility: encompasses four capabilities - Managed Mobile, Managed PDA, BT Mobile Office and BT Mobile Workforce. BT's initial focus is on Managed Mobile, a solution that meets the requirement of large companies looking to centralise the provision of mobile services into one provider. Currently, in order to meet their global needs large companies need to work with a number of mobile service providers. With Managed Mobile, BT manages the contracts with the mobile service providers on the customer's behalf. Customers benefit from greatly reduced complexity as they are provided with a single contract, single invoice and need to manage only one supplier relationship, and lower mobile infrastructure costs.
About BT Global Services
BT Global Services is BT's business services and solutions division, serving customers worldwide. As an information and communications technology service provider, BT provides integrated data and value-added services to meet the needs of multi-site organisations with European operations. Extensive global service capabilities and strong strategic partnerships also enable BT to serve customers in all key commercial centres of Europe, North America and Asia. The BT Global Services portfolio ranges from desktop and network equipment and software, transport and connectivity, IP-based e-business solutions, managed network services and systems integration to consultancy for complex global requirements. With 18 years of experience in global account management, BT has over 8,000 people based outside the UK, serving our target customers around the world.