Scala Selects Applied Communications as its Lead Corporate Communications Consultancy
Applied's competitive communications methodologies key to selection
Amsterdam, The Netherlands, 23 January 2003: Scala Business Solutions, a global provider of collaborative ERP software, today announced it has appointed Applied Communications, a premier communications consultancy for high-innovation companies, as its lead agency for corporate public relations, effective immediately. Scala will utilise the full range of Applied's service offerings, including Applied Analytics, Positioning and Communications Planning and Media Relations.
"Working with Applied Communications will enable us to go beyond raising visibility and awareness; it will help secure Scala a brand identity that will make us stand apart in the crowded ERP marketplace," said Neville Hobson, Vice President of Corporate Communication at Scala Business Solutions. "Effective communications are an essential part of our growth strategy, and Applied's track record in this space is without equal."
Scala software is a truly global solution that seamlessly integrates standard business processes, using the Internet to provide collaborative functionality. Scala's cutting edge technology is available in over 30 different languages and the company has a strong installed customer base in more than 140 countries worldwide.
"Scala is a perfect addition to our existing client roster. Scala's strong focus on R&D has enabled the company to gain a technological lead in the ERP space, adding collaborative functionality to create a highly innovative product line," said Marc Campman, General Manager of Applied Communications in Europe. "Working closely with Scala's in-house team, we are in an ideal position to help Scala communicate its market leadership and drive the discussion in the fast-evolving and competitive ERP market."
This appointment expands on the existing relationship between the two firms under which Scala contracted Applied Communications to conduct an in-depth communications positioning project last November. The resulting corporate positioning will serve as a framework for ongoing activities, enabling Scala to take its communications strategy to the next level.