Pulse4all hangs up 1500th AED
AMSTERDAM, 4 February 2025 - AED supplier Pulse4all will hang its 1500th AED this week. It will do so at EDGE Olympic, on Amsterdam's Zuidas. It is a new milestone for the Amsterdam-based company.
Launched in mid-2023, Pulse4all currently has a few thousand customers in the Netherlands, UK, Belgium, Germany, Sweden and France. It offers all-in subscriptions for AEDs. These are portable devices, which restore heart rhythm in case of cardiac arrest. The company is the world's first circular and sustainable AED supplier.
Pulse4all has experienced tremendous growth in recent years. In January, for instance, it expected to sell 165 subscriptions, but it has become 351. It has already managed to double the market share of Philips AEDs in the UK from 6% to 12%. In the first half of the 2025, it has ambitions to launch in the US as well.
‘Our mission is to make life-saving AEDs accessible to everyone,’ says Peter Houtzagers, founder of Pulse4all. ‘We have made owning an AED safe, easy and low-threshold. You can get an AED in your home for as little as a few tens per month. The consumer is completely unburdened and the subscription can be cancelled monthly after three months.’
Through private investors, the company has since raised EUR 4 million. Its target for 2025 is to raise more than 7 million euros from the market, not only from private investors but also from larger financial parties.
Research by the Heart Foundation this week showed that almost everyone (95 per cent) considers it important that an AED is available day and night in every residential area. Almost two-thirds feel safer with an AED in the neighbourhood. By no means everywhere is an AED available, the survey shows.
Every year, an estimated 17,000 people in the Netherlands suffer a cardiac arrest outside the hospital.