Datum: (658 dagen oud)

Adobe leider in Gartner Magic Quadrant voor web content management

Adobe voor het zesde jaar op rij leider; het hoogst gepositioneerd voor ‘completeness of vision’

Amsterdam, 3 oktober 2016 — Adobe (Nasdaq:ADBE) is door Gartner voor het zesde jaar op rij als leider benoemd in het onderzoeksrapport ‘2016 Magic Quadrant voor web content management’. Adobe heeft de hoogste positie verkregen voor ‘completeness of vision’. Adobe is één van de 18 beoordeelde leveranciers in het rapport. Gartner heeft leveranciers van marketingsoftware geëvalueerd op uiteenlopende criteria, waaronder klantervaring, innovatie, marktkennis, marketingstrategie en productstrategie.

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Adobe Named a Leader in Gartner Magic Quadrant for Web Content Management

SAN JOSE, Calif.- Adobe (ADBE) today announced that the company has been recognized by Gartner, Inc. as a Leader in the 2016 Magic Quadrant for Web Content Management research report for the sixth consecutive year. Adobe is positioned the furthest in completeness of vision. Adobe was one of 18 companies Gartner evaluated in the report, which evaluated marketing software vendors across comprehensive criteria including customer experience, innovation, market understanding, market strategy and offering (product) strategy, among others.

“Brands must move quickly to meet consumer expectations of personalized experiences that are consistent across the customer journey,” said Aseem Chandra, vice president, Adobe Experience Manager and Adobe Target. “Adobe Experience Manager provides a leading content platform for both mid-market companies and enterprises to innovate and realize their digital transformation strategies quickly for competitive advantage."

Adobe Experience Manager, part of Adobe Marketing Cloud, delivers capabilities for creation and management of engaging digital experiences across websites, mobile apps and sites, and on-site screens. Experience Manager also enables brands to manage and leverage digital assets, mobile forms and documents, as well as user-generated content from social networks. Workflows spanning Adobe Creative Cloud and the assets management functionality in Experience Manager better connect creative content and data.

Gartner notes “Leaders should drive market transformation. Leaders have the highest combined scores for Ability to Execute and Completeness of Vision. They are doing well and are prepared for the future with a clear vision and a thorough appreciation of the broader context of digital business. They have strong channel partners, a presence in multiple regions, consistent financial performance, broad platform support and good customer support. In addition, they dominate in one or more technologies or vertical markets. Leaders are aware of the ecosystem in which their offerings need to fit.”

“It’s our mission to make people’s lives better and healthier,” Joanne Hewitson, global digital marketing lead of Crop Protection, DuPont. “In order to serve our millions of customers spread across 40 countries, it’s essential that our digital experience is consistent regardless of location or device while also personalized enough to fit each region’s needs. Adobe Experience Manager enables us to deliver our tailored yet consistent content quickly and efficiently.”

A complimentary copy of Gartner Inc.’s™ “2016 Magic Quadrant for Web Content Management” report is available for download here.

Source: Gartner, Inc. Magic Quadrant for Web Content Management, Mick MacComascaigh, Jim Murphy, Sept. 28, 2016

Disclaimer Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including all warranties of merchantability or fitness for a particular purpose.


Over Marketing Cloud
Adobe Marketing Cloud stelt ondernemingen in staat om big data te gebruiken om klanten en potentiële klanten effectief te bereiken en een band met hen op te bouwen via gepersonaliseerde marketing-content voor alle devices en digitale touch points. Acht nauw geïntegreerde oplossingen bieden marketeers allesomvattende marketingtechnologieën die gericht zijn op analytics, web en app experience management, testing en targeting, advertising, audience management, video, social engagement en campagnemanagement. De koppeling met Adobe Creative Cloud maakt het eenvoudiger om direct creatieve assets in te zetten binnen alle marketingkanalen. Duizenden internationale merken, inclusief twee derde van de Fortune 50-ondernemingen vertrouwen op Adobe Marketing Cloud.

Over Adobe
Adobe verandert de wereld door digitale ervaringen. Voor meer informatie bezoek: http://www.adobe.nl.

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Nienke Schipper-Pauw
Adobe Benelux
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