Cognizant, dienstverlener in IT-consultancy, technologie en business process outsourcing (BPO), is door Eli Lilly and Company gekozen om end-to-end diensten te leveren die de organisatie ondersteunen bij haar verkoop- en marketingactiviteiten. Lilly is een van de grootste farmaceutische organisaties ter wereld en kan dankzij deze oplossingen effectiever en innovatiever werken.
Cognizant gaat in de komende jaren verschillende oplossingen leveren waaronder commerciële analyseoplossingen, salesforce planning, sales incentive-compensatie, CRM, zakelijke rapportage en data warehousing. Daarnaast biedt Cognizant mogelijkheden voor rapportage rondom regelgeving met behulp van het service delivery model Business Process as a Service (BPaaS).
Hieronder volgt het volledige Engelstalige bericht:
Cognizant Selected by Lilly to Deliver Commercial Operations Solutions to Enhance Sales and Marketing Effectiveness, Business Performance
Cognizant’s Next-Generation “Business Process as a Service” Model to Provide Lilly USA Greater Flexibility and Predictability
Cognizant (NASDAQ: CTSH), a leading provider of consulting, technology, and business process outsourcing (BPO) services, announced that it has been selected by Eli Lilly and Company, one the world’s leading innovation-driven pharmaceutical companies, to deliver an end-to-end set of services to help Lilly’s U.S. sales and marketing operations be more effective, efficient, and innovative.
Under the multiyear contract, Cognizant will deliver a tightly bundled range of solutions spanning commercial analytics, sales force planning, sales incentive compensation, customer relationship management, business reporting, data warehousing, and state compliance reporting using a consumption-based service delivery model called Business Process as a Service (BPaaS).
As part of the BPaaS model, Cognizant will combine cloud-based IT infrastructure, Cognizant’s proprietary software applications and other intellectual property for commercial operations in life sciences, and business process outsourcing expertise to enable Lilly to move from a high-fixed-cost, capital-intensive model to a variable, consumption-based cost structure, resulting in greater flexibility and predictability to meet evolving sales and marketing needs. Cognizant’s solution will enable a key component of Lilly’s transformation strategy of increased collaboration in a globally networked model that aligns people, process and technology to drive sales and marketing innovation.
“This expansion of our relationship with Cognizant is another step in our mission to become the most customer-focused pharmaceutical company in the U.S. market,” said David Ricks, President, Lilly USA. “By collaborating with the industry leader in commercial operations service delivery, we will sharpen our own focus on understanding and exceeding our customers’ needs—the path forward to delivering business results in our increasingly challenging environment.”
“We are committed to helping Lilly USA transform its commercial operations, providing a broad portfolio of integrated services to ensure business agility, continuous improvement, and the most innovative approaches. At a time of enormous regulatory and economic pressures in the life sciences industry, our BPaaS approach will help Lilly reduce risk, have the flexibility to rapidly scale up or down, and be highly responsive to market demands,” said Nagaraja Srivatsan, Senior Vice President and Head of Life Sciences, North America, for Cognizant.
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Over Cognizant
Cognizant (Nasdaq: CTSH) is een vooraanstaande dienstverlener in IT-consultancy, technologie en Business Process Outsourcing (BPO). Cognizant werkt samen met klanten om hun bedrijfspositie sterker te maken. Zij doen dit met hun wereldwijde kennis van technologie, innovatie en de industrie. Met meer dan 50 locaties wereldwijd en ruim 100.000 medewerkers per 1 december 2010 combineert de organisatie een uniek wereldwijd leveringsmodel met een cultuur gericht op klanttevredenheid. Cognizant is opgenomen in de NASDAQ-100 Index en de S&P 500 Index. Verder is Cognizant een Forbes Global 2000-organisatie, lid van de Fortune 1000 en wordt het bedrijf genoemd als top IT-dienstverlener in BusinessWeek’s Hot Growth en Top 50 Performers. Meer informatie:
www.cognizant.com
Forward-Looking Statements
This press release includes statements which may constitute forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, the accuracy of which are necessarily subject to risks, uncertainties, and assumptions as to future events that may not prove to be accurate. Factors that could cause actual results to differ materially from those expressed or implied include general economic conditions and the factors discussed in our most recent Form 10-K and other filings with the Securities and Exchange Commission. Cognizant undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.
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