Aspect, leverancier van oplossingen op het gebied van Unified Communications, heeft nieuwe topmanagers aangesteld om uitvoering te geven aan de strategie op het gebied van unified communications en marketing. Andy Bezaitis is als senior vice president product management verantwoordelijk gemaakt voor het ontwikkelen van de product roadmap die moet voorzien in optimale waarde voor klanten doordat zij hun bedrijfsdoelstellingen kunnen bereiken middels de toepassing van unified communications in het contact center en bedrijfsbreed. Laurie Cairns is bij het bedrijf gekomen als senior vice president marketing. Haar focus zal liggen op de ontwikkeling van innovatieve marketing en branding strategieën om Aspect’s bedrijfsdoelstellingen te ondersteunen.
Het complete Engelstalige persbericht vindt u hieronder.
Met vriendelijke groeten / Best regards,
Theo Loth
(+31 652 322 210)
L / O : T > H .
PR Writing
---
www.loth.eu
Aspect Names New Executive Leadership to Drive Company’s Unified Communications Strategy
As Aspect continues to gain momentum in the contact center and enterprise markets, two new leaders will contribute to further growth
CHELMSFORD, Mass., 4 November 2009 – Aspect, a unified communications (UC) solutions provider, today announced it has appointed new executive leadership to oversee the company’s unified communications strategy and marketing initiatives. Andy Bezaitis is now the senior vice president of product management and Laurie Cairns has joined the company as the senior vice president of marketing.
“This is an energizing time at Aspect because of the depth and breadth of our unified communications software and services offerings and the value they can bring to organizations, and I am confident that these new appointments will further our momentum in the marketplace,” said Jim Foy, president and chief executive officer, Aspect. “In her role, Laurie will focus on supporting our revenue objectives with innovative strategies and impeccable program execution. Andy is spearheading product planning to ensure optimal alignment with the business goals of our customers’ needs and with the emerging role of unified communications in the contact center and across the enterprise.”
Bezaitis brings more than 20 years of leadership experience to his new role. In this position, Bezaitis will oversee a product management team responsible for driving UC product enhancements through research, analysis, customer engagement, competitive intelligence and field communication. He continues acting as the company’s primary liaison to Microsoft. Before joining Aspect, he was the senior vice president of business development at Cantata Technology.
Cairns brings more than 25 years of marketing and brand expertise to Aspect. Her new responsibilities as senior vice president include driving marketing initiatives and brand strategy to further Aspect’s leadership in providing unified communications solutions for enterprises and their contact centers. Laurie’s career includes the formation and executive management of LEC, an integrated branding agency founded in 1986. She holds a business process patent in internet promotions, and is the marketing committee chair of Lumity, a nonprofit organization that leverages information technology. She brings extensive experience in both software and communications, and has worked closely with Aspect on strategy, messaging and demand creation for nearly ten years.
About Aspect
Aspect provides software and consulting services that turn the potential of unified communications into real business results across the enterprise and in the contact center. Applying 35 years of insight and experience, Aspect helps more than two-thirds of the FORTUNE Global 100, as well as small and medium enterprises, power their business processes with communications. For more information, visit
www.aspect.com.
# # #
Aspect and Aspect Software are either trademarks or registered trademarks of Aspect Software, Inc., in the United States and/or other countries. The names of other companies and products mentioned herein may be the trademarks of their respective owners.