Trust International will support Euro Series F3 driver Renger van der Zande during his first full race weekend for A1 GP Team Netherlands. Trust International, Dutch manufacturer of technology products acting on the worldwide market, is actively involved in motor sport sponsoring (DTM and Formula 1) and has been for 5 years. Initially as sponsor of Jos Verstappen and currently as sponsor of Christijan Albers (for more than 3 years) and the Spyker F1 Team 2007. During these years the sponsoring has resulted in an increased awareness of the Trust brand.
Renger van der Zande: "Becoming part of Trust's Young Talent program has meant an enormous boost to my career."
Although Formula One is the main focus in the sponsor strategy of Trust, the company intends to support young Dutch talent in the future. Eventually this will lead to the Trust Young Talent Program which supports talented (Dutch) race drivers on their way to the top. Renger is one of the guys Trust is interested in so he will get a one-off chance to prove his value. Trusting he succeeds, there might be a chance that Trust will support him in the future.
Michel Perridon, Chairman of the Trust Supervisory Board: "With over 8 million viewers worldwide per race, the A1 GP is an excellent platform to increase the Trust brand awareness. Therefore we are very pleased that Trust has got the chance to support Renger in his first A1 GP race weekend. For years Trust has supported young Dutch talented drivers and Renger is one of them. We are expecting a great performance!"
Renger van der Zande: "Becoming part of Trust's Young Talent program has meant an enormous boost to my career, with my first full A1GP race weekend in Shanghai as a provisional highlight. This is my opportunity to show Trust, my team and my sponsors what I'm made of. I'm grateful for this chance and I won't disappoint them.'
About Trust International
With more than 20 years of experience, Trust is Europe's only independent manufacturer of affordable, technological peripheral products for PCs, notebooks, iPods, MP3 players and the PSP intended for the consumer market. The wide and innovative range of approximately 250 different products is continuously updated by the company's own Research and Development units in Europe and Asia in order to meet the latest market trends and the latest technological developments. Every product is carefully developed with the focus placed on functionality, quality and ease of use, combined with unprecedented value for money. Trust offers both its partners and consumers an extensive service package. Through personal contact with highly trained account managers, partners receive optimal support, for example, for optimizing their product range and for shelf presentations, as well as for advertising and other marketing activities. Consumers benefit from high-quality products with a two-year warranty, an easy to understand website and an international service centre that provides (technical) support.
A continuous increase of the Trust brand awareness is achieved by strategic partnerships and worldwide brand promotion, such as joining Apple's "Made for iPod" program and becoming official sponsor and partner of the Spyker F1 team for the Formula 1 racing season 2007.
Trust International (
www.trust.com) has more than 200 professional employees working in 14 branches in Europe and Asia and is active in more than 30 different countries in Europe, the Middle East and Africa. The products are available via all national and pan-European retailers, resellers and distributors.
More information
Contact Anne ter Braak at:
Anne@gr8industries.com or visit:
www.rengervanderzande.com www.trust.com www.a1gp.com