Brussels, 22 August 2006 - NETSIZE, the global leader for business and entertainment solutions, today announced that it has been selected for delivering the mobile marketing campaign by global fashion brand H&M to launch their “Madonna & Crew Love H&M” and their Autumn Collection in Belgium.
The international fashion retailer agreed to provide a complete wardrobe for Madonna and her 'touring family' as part of a long term agreement that includes a current advertising campaign between H&M and the Material Girl. In addition, Madonna worked with H&M designers to create a unique track suit to wear while she's on the road.
Netsize has designed and launched the H&M Mobile internet site which allows customers to browse the latest Madonna and Crew love H&M Collection and also locate their nearest stores. Customers who have registered for the competition to win tickets for the Madonna Confessions Tour on the H&M Website will also receive a one time message connecting them to the H&M Mobile internet site where they can browse through the latest collection and receive information on H&M’s collaboration with Madonna and her crew.
Netsize has provide H&M with a full end-to-end solution based on Netsize mGateway and mSuites, a powerful content management and hosting platform with fully integrated mobile internet and delivery options to manage and deliver its promotion campaign.
H&M is promoting their collection using billboards, radio, SMS and Mobile Internet.. The mobile campaign will be sent to the people who participated in the Madonna competition to win tickets for the concert. The wapsite is also accessible by sending a SMS with the keyword “HM” to 3420. The service is accessible with a wap enabled phone, is free for the end-user and is only available in Belgium.
“Mobile Marketing is taking off rapidly in Belgium. Retailers are interested in the potential of the mobile channel. Not only do retailers and brands use the mobile phone to increase sales, but also use it for branding and CRM”, says Ali Fenwick, Marketing and Communications Manager Benelux at Netsize. “H&M is paving the way for other retailers to commence on new proven marketing strategies, like mobile marketing. We are pleased to work with such a renowned company”.
Netsize has more than 8 years of experience in developing, implementing and managing effective and attractive mobile entertainment solutions. Netsize is the preferred partner of leading brands and marketing agencies across Europe for delivering mobile marketing campaigns. Thanks to Netsize’s premium coverage in 32 countries and its exclusive experience of mobile services deployment, hosting and content management, Netsize provides a turn key solution to retailers, content providers, service providers, media and brand names to generate revenues and increase brand awareness.
About H&M
H&M was established in Västerås, Sweden in 1947 by Erling Persson. H&M now sell clothes and cosmetics in over 1.244 stores around the world. H&M was established in Sweden in 1947. Today H&M sells clothes and cosmetics in more than 1.244 stores in 22 countries. The business concept is "Fashion and quality at the best price". H&M has just over 100 designers who work with a team made up of 55 pattern designers, around 100 buyers and a number of budget controllers to create H&M's clothing collections for ladies, men, children and teenagers.
H&M also sells cosmetics under its own brand. H&M also sells fashion via catalogues and the Internet. Customers can purchase from H&M Shop online in Sweden, Denmark, Finland, Norway and the Netherlands. H&M does not have any factories of its own, but instead works with around 700 independent suppliers in primarily Asia and Europe. H&M has 22 production offices around the world, 9 in Europe, 11 in Asia and 1 each in Africa and Central America. The group has more than 50.000 employees. The turnover in 2005 was SEK 71.885,8 million.
About Netsize
The Netsize Group is a global leader for mobile business and entertainment solutions. Netsize enables global wireless solutions for enterprises and merchants who want to benefit from the mobile channel by delivering services aimed at generating revenues, improving business efficiency and proactively managing relationships with their customers through personalised interaction.
Netsize offers merchants end-to-end wireless solutions to communicate with, deliver content to and manage transactions with over 1.1 billion mobile subscribers globally.
With our bi-directional messaging network connectivity covering over 160 countries and premium billing access in 32 countries over more than 100 Mobile Network Operators, Netsize offers Customers a single interface to deliver wireless solutions, bill for content and manage services on an global scale.
Netsize can bill and manage transactions using multiple technologies including Premium SMS, WAP, web, micro payments and m-wallet solutions.
Netsize products and services include a Global Mobile Billing Service, Messaging Platforms, Mobile Marketing Solutions, Content Management Platforms, Mobile Portal Design, Machine2Machine Messaging Solutions, Wireless Telematics Platforms, Mobile CRM Solutions, Hosting, Service Management, Professional Services and Consulting.
Netsize was awarded the Deloitte Technology Fast 50 award for the 3rd consecutive year in 2005, as the fastest growing company in France and the 4th fastest growing technology company across the entire EMEA region. Founded in 1998, Netsize employs 200 professionals who serve more than 1000 customers. For more information or other press releases visit our website
www.netsize.comNetsize Netherlands
Ali Fenwick
Marketing & Communication Manager Benelux
afenwick@netsize.com Tel: +31 10 266 3300
Tel: +32 16 388 000
H&M Belgium
Heidi De Windt
Marketing Manager
hdw@hm.com T: +32 2 219 98 70