Leuven, 12 July 2006 - NETSIZE, the global leader for business and entertainment solutions, provides Media Markt with a full end-to-end solution based on Netsize mEntertainment, a powerful mobile entertainment platform containing various off the shelf applications ready to use and connected to Netsize’s unique billing and delivery platform.
The Gentse feesten is held in Gent from 15 - 24 July and attracts over 1.5 million local and international visitors a year. Media Markt chose to set up an interactive campaign around this event as a new way to attract as much people as possible to its store and merchandise. Media Markt will host a SMS&WIN during the event and a SMS&VOTE campaign on TV during the 10 day event. Both campaigns will run on the short code 3637 under the keywords “WIN” and “STEM” respectively.
“At Media Markt innovation is key. That is why our sms endeavors fit perfectly within our marketing strategy. It opens up a new channel to communicate to our audience”, says Thomas Lauwaert, Marketing & PR coordinator at Media Markt Gent. “By offering the possibility to win a mobile phone every hour and a LCD TV, in combination with other print advertisements and banners promoting Media Markt and our products, we hope to boost our awareness and attract more people to our store. Netsize is an experienced partner with proven solutions easily implemented and ready to use”.
“More and more retailers are starting to use mobile marketing to attract consumers to their store, boost their sales with m-coupons or to build up an opt-in database with mobile numbers to use for future mobile related campaigns. Media Markt is leading when it comes to implementing innovative campaigns to target their audience”, says Ali Fenwick, Marketing and Communications Manager Benelux at Netsize. “We are confident that with such great prizes to be won, Media Markt’s mobile marketing campaign will prove to be a huge success”.
Netsize has more than 8 years of experience in developing, implementing and managing effective and attractive mobile entertainment solutions. The company has realised numerous mobile strategies and services for many outstanding companies worldwide. Thanks to Netsize’s premium coverage in 32 countries and its exclusive experience of mobile services deployment, hosting and content management, Netsize provides a turn key solution to retailers, content providers, service providers, media and brand names to generate revenues and increase brand awareness.
About Netsize The Netsize Group is a global leader for mobile business and entertainment solutions. Netsize enables global wireless solutions for enterprises and merchants who want to benefit from the mobile channel by delivering services aimed at generating revenues, improving business efficiency and proactively managing relationships with their customers through personalised interaction.
Netsize offers merchants end-to-end wireless solutions to communicate with, deliver content to and manage transactions with over 1.1 billion mobile subscribers globally.
With our bi-directional messaging network connectivity covering over 160 countries and premium billing access in 32 countries over more than 100 Mobile Network Operators, Netsize offers Customers a single interface to deliver wireless solutions, bill for content and manage services on an global scale.
Netsize can bill and manage transactions using multiple technologies including Premium SMS, WAP, web, micro payments and m-wallet solutions.
Netsize products and services include a Global Mobile Billing Service, Messaging Platforms, Mobile Marketing Solutions, Content Management Platforms, Mobile Portal Design, Machine2Machine Messaging Solutions, Wireless Telematics Platforms, Mobile CRM Solutions, Hosting, Service Management, Professional Services and Consulting.
Netsize was awarded the Deloitte Technology Fast 50 award for the 3rd consecutive year in 2005, as the fastest growing company in France and the 4th fastest growing technology company across the entire EMEA region. Founded in 1998, Netsize employs 200 professionals who serve more than 1000 customers. For more information or other press releases visit our website
www.netsize.com Netsize Netherlands
Ali Fenwick
Marketing & Communication Manager Benelux
afenwick@netsize.com Tel: +31 10 266 3300
Tel: +32 16 388 000