Eschborn, May 2006 – Verbatim introduces ScratchGuard: a new ultra-hard protective coating designed to significantly prolong the life of high quality Verbatim DVDs.
ScratchGuard protected Verbatim DVD Discs were recently tested for their enhanced protective properties – by subjecting the media to the “steel wool” test. Namely rubbing the DVD media with steel wool to stimulate the potential hazards of every day life. The test results proved that the Verbatim Scratch Guard coating ensures that the discs are significantly less prone to scratch.
ScratchGuard manages this by providing a surface which does not become statically charged and so does not attract any dust, which otherwise acts like sandpaper when the disk spins in the drive. At the same time Scratch Guard ensures that droplets of liquid can better bead and roll off the media – at last, a spilt cup of coffee no longer means the end of the world. It’s the same with grease: finger marks no longer leave smears on the surface. With the new coating, Verbatim media can now claim protection against the most immediate causes of wear and tear and accidents at the desk. Verbatim Hard Coated DVD-R 8x 5 pack jewel case is available in May 2006.
The ScratchGuard coating is already provided by Verbatim on all of its mini-DVDs. This is because the 8-cm disks are used mainly in camcorders. Wherever hobby filmmakers have ventured, the robust media has proved itself to be immune to scratches, dust and humidity.
There’s another new area where ScratchGuard is also a must. The new HD and Blu-Ray DVD generations, designed for higher storage capacities on burners with a blue laser light, are significantly more susceptible to dirt than conventional DVDs. Using the new ScratchGuard coating, HD and Blu-Ray DVD Discs do not need a special cartridge.
“New developments in the entertainment industry like HDTV and digital cinema require storage capacities in entirely new dimensions. At the same time they also require longer life spans to better protect valuable and comprehensive content over the long term,” says Torsten Leye, DVD product manager at Verbatim. “With ScratchGuard, Verbatim has once again shown that we analyse the market with an eye to the future and continuously set new standards.”
NOTES TO EDITORS
About Verbatim:
Since 1969, development in data storage technology has been led by Verbatim – ranging from floppy discs and magneto-optical storage media to the latest CD and DVD formats, USB keys and flash memory cards. As part of the Mitsubishi Chemical Corporation Group Verbatim benefits from outstanding research and development enabling countless innovations shaping today’s storage media market. Verbatim’s demanding quality control during manufacturing processes guarantees first-class products. The company has been awarded numerous international comparative product reviews and is the market leader for optical media in Europe. For more information please visit:
www.verbatim-europe.comEditorial Contacts:
Verbatim GmbH, Frankfurter Straße 63-69, 65760 Eschborn
Maria Csilics, Tel.:+49(0)6196-9001-30; e-Mail:
mcsilics@verbatim-europe.comwww.verbatim-europe.com