INDIANAPOLIS (September 1, 2004) – Aprimo, Incorporated today announced that it is the recipient of
CRM magazine’s “2004 CRM Market Leader Award” in the Marketing Performance Management category based on the company’s reputation for customer satisfaction, depth of functionality and excellent performance in the past year.
Aprimo delivers Enterprise Marketing Management (EMM) software applications and expert consulting services for leading marketers in the financial services, high-tech, media/entertainment, retail/consumer goods, automotive, manufacturing and pharmaceutical industries. In the past year, Aprimo launched its flagship Aprimo Marketing™ 6.0 product, a suite of modular and flexible Web-based software applications that streamline the way marketing operates, improve insight into marketing’s investments and resources, and enable unprecedented control across an increasingly complex marketing environment. The product has achieved continued success among customers, establishing new standards for marketing software performance, scalability and interoperability with other business systems.
“Being selected by CRM magazine as a MRM market leader is a tremendous honor for Aprimo,” said Rob McLaughlin, co-founder, executive vice president of product for Aprimo. “It further validates Aprimo’s position as a driving force behind the expanding demand for EMM software solutions, and we are excited that both our customers and industry thought leaders agree. We remain focused on enhancing our solutions to continue this level of satisfaction.”
The award recognizes the top five vendors in eight different categories based on a combination of weighted criteria, including customer satisfaction, depth of functionality, revenues and revenue growth, and market share, as well as each company’s overall excellence in the past year within their specific categories.
In addition to this CRM award, Aprimo has won BtoB Magazine’s “Who’s Who” award and was named the sole leader quadrant vendor in Gartner’s MRM Magic Quadrant this year, continuing the company’s recognition for its superior vision and performance.
For more information on Aprimo™ Marketing, contact 2MARK-IT in Zaltbommel; +31-418570972 or via email at ajr@2mark-it.nl
About Aprimo
Aprimo, Incorporated develops the most insightful, intuitive platform for managing today’s complex and interconnected world of marketing. Aprimo Marketing™, a suite of Web-based software applications, is used by leading companies to streamline the way they operate, get better insight into where they’re investing their marketing resources and bring unprecedented control across their extended marketing team—inside and outside their companies. Aprimo is delivering value to many industry-leading companies such as Bank of America, Amway, AOL, Computer Associates, Cummins, Delta Faucet, Ernst & Young, Merrill Lynch, Sony and Pfizer. Aprimo is headquartered in Indianapolis, and has offices throughout North America and in London. Visit www.2mark-it.com for more information. Aprimo is a registered trademark of Aprimo, Incorporated. All other trademarks and registered trademarks are the properties of their respective owners.