AUSTIN, Texas - Dec. 1, 2003 - Vignette Corp. today announced that BMW Great Britain has revamped its U.K. Web site with Vignette's portal and content management solution. These enhancements will boost corporate branding across the site and significantly improve the level of information available to the 250,000 visitors who use BMW.co.uk each month.
The upgrade was implemented primarily to enhance the BMW brand representation online, promote new model launches and generate increased sales leads to deliver to the dealer network. Now, all sections of the Web site follow a consistent design and navigation pattern, making it easier to find the information customers need.
"BMW is recognized as an innovative and premium brand with a reputation for impressive technological developments. It is important that our Web-site services match this expectation in every way but still remain easy to use,"
said Richard Hudson, e-commerce and direct marketing manager at BMW Great Britain. "In addition to using the Internet as an important sales lead channel and customer service tool, it's vital that we strive to maintain a consistent brand across all of our Web pages. Vignette has delivered impressive solutions in the past, and the extended solutions available via the upgrade made it a sensible and natural choice to work with it again."
Customers using the site will benefit from the accelerated level of content deployment that delivers up-to-date information on all new and used vehicles. Specifically, prospective customers visiting the Approved Used BMW Web site will be able to more effectively search and select from all available cars at BMW dealers nationwide, as the Vignette platform immediately delivers content from across the dealer network.
Vignette's solution, implemented by BDR Customer Management, the consulting, technology and managed service solutions provider, is the latest development in a three-year relationship. The ability to instantly update content has relieved pressure on IT resources and improved content posting processes to deliver to customers the latest information on BMW.
"This initiative is a crucial part of the work we've done with BMW over a number of years," said Gonzalo Usandizaga, vice president and general manager of EMEA Vignette. "The most successful Web sites need to be kept up to date with relevant, informative content to attract and keep customers.
This solution delivers on these requisites and will be key to generating online interest in the new models throughout 2003."
"Web users benefit dramatically from increased functionality, and are more inclined to revisit reliable, up-to-date Web sites," Usandizaga continued.
"By further tailoring the information that's relevant to individual users, BMW increases the clarity of content for each visitor and makes its Web presence more effective. This is vital in guaranteeing usability and ensures that the right information is delivered to the right person at the right time."
"BMW engaged with BDR to carry out a comprehensive review of its U.K. Web site, targeting both the creative design and usability elements, as well as the underlying technology and infrastructure," said Andrew Wilmot, CEO of BDR. "By harnessing the strength of Vignette's content management solution, BDR was able to architect a solution both rich in functionality and also intuitive to use."
About Vignette
Vignette (Nasdaq: VIGN) enables enterprises to achieve real-time advantage by rapidly building, deploying and optimizing enterprise Web applications.
Vignette powers the enterprise Web for more than 1,600 leading organizations and is headquartered in Austin, Texas. Vignette has offices located throughout the Americas, Europe, Asia and in Australia, and can be found on the Web at http://www.vignette.com/.