BroadVision Celebrates Ten Years as an E-Commerce Innovator
BroadVision’s Patented Personalization Technology Sets BroadVision Solutions Apart and Delivers Dramatic Business Value for BroadVision Customers
REDWOOD CITY — October 7, 2003 — BroadVision, Inc. (Nasdaq: BVSN), the leading provider of enterprise portal applications, is celebrating its tenth year as an e-commerce innovator. Founded in 1993 by e-business visionary Dr. Pehong Chen, BroadVision was instrumental in accelerating mainstream adoption of e-commerce by enabling major retailers to rapidly deploy sophisticated e-commerce sites that provide personalized self-service access to goods and information, leverage their brands and integrate seamlessly with complex enterprise business systems. Today, BroadVision® applications help to power e-commerce sites for some of the world’s leading retailers, including Wal-Mart, The Home Depot, Sears and Circuit City.
Forrester predicts that 63 million U.S. households will be shopping online by 2008 and that e-commerce will grow at a 19 percent compound annual growth rate over the next five years. They predict that online retail sales will approach $230 billion and account for 10 percent of total U.S. retail sales by 2008. Unlike the early days of e-commerce, this growth won’t be based on dot-com hype or fear of disintermediation, but on solid business value.
- Toshiba, one of the world’s leading high-tech companies, estimates that its BroadVision powered commerce site resulted in $110 million in cost savings and incremental sales in 18 months.
- The Home Depot, a BroadVision customer since 1999, is generating $16.50 in net profit for every dollar invested in e-commerce.
- Following the launch of Rand McNally’s BroadVision-powered site, holiday sales increased 64 percent and the average sale amount increased 60 percent. This year the site was named to Time Magazine’s 50 Best Websites.
Originally focused on business-to-consumer commerce, BroadVision also powers some of the world’s most successful business-to-business commerce sites.
Aviall, the world’s largest independent distributor of new aviation parts with annual revenue of approximately $1 billion, offers 300,000 different items from 215 different manufacturers through www.aviall.com. The site offers over 20,000 unique customer pricing matrices and employs first-of-its-kind multiple-item ordering functionality that allows customers to copy and paste large parts orders directly into the site for instant pricing and availability information. As a result of these and other e-commerce innovations, annual online sales increased from $23.2 million to approximately $62 million in just over two years. Aviall has witnessed double- to triple-growth in all market segments and saves $6 per transaction compared to orders placed via the call center. In 2003, www.aviall.com was named to ComputerWorld’s Premier 100 Best in Class.
“Our goal was to make it easier and more valuable to use our website than to use other channels,” says Daryl Hackbarth, manager, eCommerce & Marketing, Aviall. “BroadVision helped us achieve that by creating a ‘customer rep on the web’ – a perfect, real-time rep who’s available 24/7 anywhere in the world. We’ve also found that everyday services – our unique multi-item order functionality, automated RFQ ability, easy-to-use e-catalog and reports – are the stickiest things you can provide.”
BroadVision’s current commerce offering is the seventh major release of the product. In addition to expanding the core functionality of the product, BroadVision’s full commerce suite includes e-marketing for closed loop campaign management and real-time business intelligence analytics and reporting capability. (See www.broadvision.com/commerce7.)
“E-Commerce has come a long way in the past ten years and I’m very proud of the role BroadVision and BroadVision customers have played in that dramatic evolution,” said Dr. Pehong Chen, founder, CEO and president, BroadVision. “Personalization is still at the core of everything we do and it’s the key to providing a compelling online experience that builds customer loyalty in both B2C and B2B environments.”
About BroadVision
BroadVision (Nasdaq: BVSN) is the leading provider of multi-constituent – employee, customer, partner, citizen and supplier – portal software for Fortune 1000 and other high-growth organizations across multiple industries. BroadVision’s scalable, high-performance enterprise portal applications create immediate bottom line value by connecting people with business – moving relationships with all constituents to a personalized, self-service model that increases revenues, reduces costs and improves productivity. BroadVision-powered portals – serving nearly 60 million users worldwide – leverage the web and wireless devices to unify and extend enterprise applications, information and business processes, providing a rich user experience for communication and collaboration.
For more information about BroadVision, Inc., call 650.542.5100, email info@broadvision.com or visit www.broadvision.com.
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BroadVision is a trademark or registered trademark of BroadVision, Inc. in the United States and other countries.
BroadVision Contact
Corey Manley
BroadVision, Inc.
650.542.3721
mediarelations@broadvision.com
David Friedman
Text 100 Public Relations
415.593.8449
broadvision@text100.com