Sept. 16, 2026, Amsterdam, Netherlands —
Medius, a leading provider of AP automation and spend management solutions, today announced the appointment of Maartje van Zadelhoff as Sales Director for the Benelux region. In this role, she will lead Medius's commercial sales strategy and team across the Netherlands, Belgium, and Luxembourg.
Van Zadelhoff joins Medius from Freshworks Technologies, where she served as Senior Sales Manager across Northern and Eastern Europe, delivering strong growth across the region. Prior to that, she spent five years at UiPath, rising to Regional Vice President of Commercial Sales for Benelux and the Nordics.
Her background spans enterprise SaaS, RPA, and financial process automation which is well-aligned with Medius's mission to help finance teams operate with greater efficiency and control.
Ash Botten, EVP of EMEA Sales, Medius, comments: “Maartje joins Medius at a time when we see growing demand for real-time insights, control, and fraud prevention. There’s never been a more important time to deliver solutions that help finance teams lead with confidence. Her track record as a commercial leader will be instrumental in driving our growth in Benelux. Her deep relationships and experience across the Benelux market make her exceptionally well-placed to accelerate our momentum there.”
About Medius
Medius links invoice capture, processing, and payment to replace the worry and wondering of managing AP with calm and confidence. Medius goes far beyond basic automation by using artificial intelligence to do most of the work – so invoices get confirmed, coded, and paid; AP teams get to go home and rest easy; and businesses can trust their budgets and forecasts. Medius, on a mission to transform the spend management category using the power of automation and AI, has more than 4,000 customers across 116 countries and processes $300 billion in annual spend through its system. Visit medius.com to learn more.
Contact
For more information, please contact: Iraj Gillani at Fight or Flight
iraj@fightorflight.com /
Medius@fightorflight.com