Acquisition Adds Collateral Fulfillment and Delivery Capabilities to Enterprise Marketing Management Suite, Enhances Analytics Capability and Strengthens Aprimo's Market Leadership Internationally
INDIANAPOLIS (July 14, 2004)- Aprimo, Incorporated, a global leader in enterprise marketing management (EMM), today announced that it has acquired Then, Limited, a leading U.K.-based marketing resource management (MRM) software developer. Aprimo is increasing the breadth of the Aprimo Marketing suite of products by incorporating Then's strong capabilities in collateral and advertising creation, fulfillment and delivery, along with Then'..
lees verder